October 2025 — In an interview with Invest:, Gina Emmanuel, principal at Centric Architecture, discussed key market trends, noting “we have seen a notable increase in multifamily and mixed-use projects.” Emmanuel also shared insights on navigating rising construction costs, zoning reforms, and the firm’s neighborhood-focused approach to design.
What have been some significant projects for Centric Architecture over the past year?
I can share that we have seen a notable increase in multifamily and mixed-use projects, which had slowed due to the financial climate. Presently, we have several new projects of this nature in the office, ranging from mid-rise to high-rise, which is a significant number given current market conditions.
Among the projects that are already underway, the War Memorial Building and Legislative Plaza in downtown Nashville have seen substantial progress in 2025. We have been involved in that project for some time, and construction is ongoing. In addition, the State Capitol is undergoing some upgrades, and we continue to advance the Rock Harbor Marina and the Factory at Franklin.
Since last year, we have successfully secured the necessary rezoning approvals for Rock Harbor. This project represents an exciting water-centered development, a concept that is frequently discussed but rarely realized, so we are optimistic about its future impact.
How is your team approaching the challenge of rising construction costs and shifting affordability in the region?
Construction cost challenges are not new to us, as we have been navigating them for many years. During the pandemic, the situation was particularly severe, with issues extending beyond cost to include material availability, which made completing projects difficult. That phase lasted well into the post-pandemic period before eventually stabilizing.
Now, we are in a period of uncertainty. While costs may not be rising as sharply, we are receiving notices from subcontractors warning of potential price increases unless commitments are made within a specific time frame. Whether these increases will materialize remains unclear.
To mitigate these risks, we are diversifying our project portfolio across different sectors. This allows us to remain as adaptable as possible in an unpredictable market.
What key trends are shaping architecture and construction demand across Greater Nashville?
Nashville continues to experience growth, and a recent housing and infrastructure study released by the city highlights the pressing need for updated zoning regulations. I anticipate these updates will encourage further development, particularly in housing, to accommodate the influx of jobs and the lack of affordability for many current residents.
While we do work downtown, much of our work is concentrated in neighborhoods surrounding the urban core. The potential zoning changes could significantly influence how these neighborhoods develop, particularly in terms of walkability, transit, and housing integration. Presently, many of our projects require rezoning, a process that can take from six months to two years. If the proposed updates streamline this process, it could accelerate project timelines and create the much-needed housing when it’s needed, while supporting the Choose How You Move transit plan.
How has client demand shifted over the past year, and what is driving these changes?
Our workload has remained full, but the nature of the projects has shifted. In 2024, we were heavily engaged in large institutional projects, such as the War Memorial Building, Legislative Plaza, and several developments at Vanderbilt University. Concurrently, many of our private-sector projects were smaller, often driven by individual owners with specific needs rather than large-scale developers.
Over the past six months, we have observed a transition back toward developer-driven projects. Many of our current assignments are larger developments, including multifamily and mixed-use ventures, which were less prevalent a year ago. Alongside these, we continue to work on a variety of other projects, including religious and educational pursuits, which remain a consistent part of our portfolio.
Where are you seeing the most opportunities for growth within Nashville’s neighborhoods and surrounding counties?
Many large development sites in Nashville are not progressing due to the factors we have discussed, including economic uncertainty and the rapid growth of the city. Nashville has become more costly, and it is unclear how quickly these projects will progress. However, there are many changes happening at the neighborhood level. Residents are advocating for improvements, particularly in infrastructure, which has lagged behind development. These projects often help push necessary upgrades forward.
I frequently hear from council members who say that when certain developments move forward, they benefit the entire neighborhood. For example, residents want better sidewalks, upgraded stormwater management, and more holistic neighborhood improvements. When there is active development, a case can be made to expedite these improvements. In neighborhoods where little is changing, securing infrastructure upgrades is much more difficult. This is a recurring theme in recent conversations.
What are some of the biggest challenges you are facing in today’s real estate market, and how is the firm addressing them?
The most significant challenge is the rising cost of construction, land, and overall project expenses. This issue affects every aspect of our work. Many projects that clients want to pursue do not move forward because they are financially unfeasible. For every project we take on, there are at least five others that we explore that don’t come to fruition.
As a result, many clients are exploring markets outside of Nashville. This trend has been growing over the past few years. Developers are turning to cities like Chattanooga, Murfreesboro, Columbia, Huntsville, and others of similar sizes, where costs are lower and the entitlement process is less restrictive. Nashville’s costs and regulatory environment have added a layer of difficulty in moving projects forward. I hope initiatives like the ongoing Housing and Infrastructure study will help address these challenges, but for now, the combination of high costs and complex approvals has slowed the pace of development in an impactful way.
How is your team using technology and data analytics to enhance data collection and product search?
We are continuously refining our internal processes. I was just reviewing this topic at a recent roundtable discussion we had with architects across the U.S. Many firms on the West Coast are facing layoffs, which is interesting given our current position of growth.
For our team, improving workflow efficiency is a priority. With rising costs, we must balance our work processes with the fees clients are willing to pay. We are evaluating several programs that help standardize repetitive tasks, allowing us to focus more on the creative aspects of design. While we do not work on many standard projects, certain elements can be streamlined over time to improve efficiency.
We use various design-based tools to document projects, refine details, track construction, and better communicate with clients. Additionally, we are experimenting with AI to see what proves useful. Technology in this field is ever evolving, so we adapt as new solutions emerge.
How do you envision Centric Architecture helping shape the future of architecture in Greater Nashville?
Over time, we have gained a clearer understanding of our strengths. While we love being involved in downtown projects, we have realized that our greatest impact comes from working in neighborhoods, directly engaging with communities. Many of our projects require rezoning, which means we spend considerable time collaborating with residents. Our goal is to create spaces where people want to gather, where they meet friends and family, and where they feel a sense of belonging. These neighborhood centers become defining features of their communities. We believe our time is best spent enhancing these local spaces, and that is how we aim to contribute to the future of architecture in Nashville.
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