April 2026 — Invest: spoke with Maria Triscari, president and CEO of International Drive Resort Area Chamber of Commerce, to learn about the landmark year for Orlando’s International Drive corridor. With Epic Universe opening, major transportation projects advancing and billions in new development underway, she emphasized the pivotal role of infrastructure in sustaining growth. “Every great city has a seamless transportation system, and that’s what Orlando needs to reach the next level,” said Triscari.
Over the past year, what major changes have shaped the International Drive corridor?
It has been extraordinary. We’ve had a banner year, and we’re very excited about the incredible growth that’s happening. Epic Universe has been a true game changer — an addition we anticipated, and it exceeded our expectations. We broke records in tourist development tax (TDT) dollars, which is a major indicator of visitor growth, and the tourism market is stronger than ever.
We truly are in the golden age of tourism for the I-Drive corridor. Along with Epic Universe, about $13 billion in new development is underway, and the Orange County Convention Center is expanding. Our master plan is coming to fruition, the convention center also broke records this year, and we expect continued growth in both the convention and leisure markets.
Beyond Epic, what recent developments have had the biggest impact on the region’s economic landscape?
Transportation is one of the biggest drivers right now. We have three major initiatives underway. The Sunshine Corridor is a huge effort the chamber took on with Universal about five years ago to bring a mass transit station to International Drive. The system would accommodate both Brightline and SunRail using the same tracks and would create the east-west connection SunRail needs to serve residents, employees, and visitors more effectively. The project is now moving to its next step with a PD&E study, which is tremendous progress.
We’re also working closely with FDOT and Orange County on the I-4/Sand Lake Road Interchange. Our Transportation and Development Committee meets weekly with partners, and once completed, it will be a spectacular gateway to the corridor — something we’ve long needed as the original exit ramp is outdated for today’s demand.
How do you expect these transportation initiatives to influence the local business community?
Central Florida’s biggest hurdle right now is transportation. We’ve experienced incredible growth, and now we need infrastructure that can accommodate both residents and visitors. These initiatives address congestion, access, and mobility, all of which impact employers and their workforce. Every great city has a seamless transportation system, and that’s what Orlando needs to reach the next level. Improving mass transit and road infrastructure will support business recruitment, help retain employees, allow visitors to move around more easily, and strengthen the region’s overall competitiveness.
Apart from transportation, what are the most pressing challenges facing the tourism sector today?
One challenge is ensuring we have enough residential growth to support our employment base. International Drive is a major economic engine because it employs over 100,000 people. To sustain that, employees need accessible housing options. New residential communities in the corridor are critical for that reason. Universal Orlando’s Catchlight Crossing project is a good example — it’s a state-of-the-art affordable housing development created through a public-private partnership, and the chamber has served on its committee. This type of development supports residents while strengthening the live-work-play environment that the corridor needs.
Competition is intense in tourism, and visitor expectations for innovation keep rising. How can the iDrive corridor stay competitive in that environment?
We’re fortunate to have visionary and forward-thinking partners throughout the corridor. Universal consistently leads in technology and innovation, and now with Epic Universe anchoring the center of I-Drive, that leadership is even more visible. SeaWorld also continues to invest through Aquatica and Discovery Cove. The Orange County Convention Center remains world-renowned and one of the best in the country.
Beyond the major parks, we have about 45 smaller attractions that continue to evolve — places where visitors and residents can spend just a couple of hours instead of committing to a full day. ICON Park keeps reinvesting with new concepts, and Pointe Orlando has added several new restaurants and entertainment options. This constant reinvestment keeps the corridor fresh and gives people a reason to return again and again, which is essential for a successful tourism destination.
Where are you seeing new trends emerge in terms of visitor demand and the blend between residential and tourism zones?
Dining is a major area of evolution. We have about 350 restaurants in the I-Drive corridor, representing every cuisine and price point imaginable, and now we’re seeing multiple Michelin-recognized restaurants. That growing diversity and quality signal strong demand from both residents and visitors. People can choose a quick meal before an attraction or enjoy a high-end dining experience — whatever suits their plans. They can also spend a couple of hours at an attraction without committing to a theme park visit. The flexibility and variety reflect how the corridor’s residential and tourism uses are blending and how visitor preferences continue to change.
How is the chamber helping businesses adapt to this mix of residents, visitors and year-round activity?
Communication is central to our mission. We host monthly meetings where businesses learn about new projects, infrastructure updates, and upcoming developments. That helps them understand market trends and adjust their strategies accordingly. Whether it’s staffing, marketing or expanding services, businesses can adapt more easily when they know what’s coming. Our goal is to ensure members are informed, connected and prepared to take advantage of the corridor’s growth.
Tourist development tax (TDT) dollars were a major priority in our last conversation. How has that focus progressed, and what remains essential to ensure those funds serve their intended purpose?
The TDT has proven its value. It was created to promote tourism, and that’s exactly what it has done. Visit Orlando’s marketing efforts, funded through TDT dollars, are critical to maintaining global visibility. The convention center is also supported by these funds, ensuring we remain competitive in the convention market. At the same time, the broader community has benefited from TDT-funded projects like the Dr. Phillips Center for the Performing Arts, the Kia Center, Camping World Stadium and a recent $75 million investment in the arts. Protecting these dollars for their intended use is essential. Without them, our region would not be as successful or as culturally vibrant as it is today.
What are the chamber’s top priorities going forward?
Transportation remains No. 1 — specifically the Sunshine Corridor. It’s a complex, multi-year project that requires coordination across all levels of government, but it’s clearly on the right track. Keeping the convention center competitive is also a top priority as other cities invest billions in their own facilities. Beautification projects, including gateway treatments, signage and streetscape enhancements, are another key focus, especially as we revitalize the original end of I-Drive. Finally, maintaining strong relationships with elected officials is essential to protecting TDT dollars for their intended use. The I-Drive corridor provides jobs, tax revenue and a powerful economic engine for the region. We’ve demonstrated what’s possible when we work together, and we’re very optimistic about the future.
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