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Is tourism growth strengthening Charlotte’s business outlook?
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Is tourism growth strengthening Charlotte’s business outlook?
Key points: • Charlotte’s tourism sector generated $1.2 billion in economic impact in 2025, driven largely by leisure and sports travel. • Air connectivity through Charlotte Douglas International Airport continues to anchor visitor growth. • Major sporting events and attractions are boosting hotel demand, spending, and year-round tourism activity. March 2026 — The Charlotte Regional Visitors Authority reported $1.2 billion in economic impact for fiscal 2025 from events it recruited...
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I:BSS
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With the Invest: Business Sentiment Survey, we take a deep dive into our markets through an on-the-ground approach to tell you why you should be doing business there.
The Regional Economic Sentiment Index, drawn from the Invest: Business Sentiment Survey (I:BSS), tracks perceptions of economic strength across 20 U.S. metro areas. The index is based on a standardized question posed to senior executives and public officials featured in Invest: reports, asking them to rate the strength of their regional economy on a scale of 1 to 5 (5 being strongest).
Sentiment remained stable from late 2023 through most of 2025, but it became more volatile following the January 2025 political transition, as a new wave of tariff activity and shifting trade expectations introduced greater uncertainty. After a mid-2025 slump and a brief rebound in early fall, sentiment declined sharply at year-end, with December 2025 marking the weakest reading of the series.
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caa annual business guides take a 360° view of each metro area we cover through in-depth analysis, interviews with local business and political leaders and comprehensive data and statistics. Click on a cover to read more.
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About caa
caa is an integrated media company that connects the dots in the markets it covers, providing business intelligence to businesses, executives, investors, and entrepreneurs across its digital and print platforms. It produces annual economic reports and engaging content on important US metro regions, while forging strategic connections through its conferences and events.
