Spotlight On: Youseff Tannous, Market President for Eastern PA, KeyBank
July 2025 — Relationship building continues to be top of mind for the banking industry. In the face of market fluctuations, clients rely on the experience and resources their bank can provide. In an interview with Invest:, Youseff Tannous, market president for Eastern Pennsylvania at KeyBank, highlighted the bank’s efforts to stay in touch with clients during economic uncertainty. “Our approach remains rooted in strong client relationships. We prioritize regular communication and ongoing education to help clients make informed decisions, even as external conditions fluctuate rapidly,” Tannous said.
What key changes have impacted the bank’s operations in recent times?
The financial industry has experienced significant economic changes in recent times. Market volatility has increased, and inflation continues to fluctuate, accompanied by elevated interest rates. While rates have stabilized in recent months, these conditions have influenced consumer behavior, particularly in how individuals choose to invest and make long term decisions.
How have higher interest rates impacted consumer decisions?
The impact of higher interest rates varies regionally. While some areas are experiencing a buyer’s market, Greater Philadelphia remains a strong seller’s market, driven largely by low housing inventory. Despite elevated rates, demand continues to outpace supply, pushing home prices upward. Homes are selling quickly, often above asking price, which increases consumer debt and reduces savings. Additionally, these rate changes have prompted many consumers to reevaluate their financial strategies and banking relationships, creating a dynamic environment where “money in motion” has become a defining trend. This shift in behavior is reshaping how consumers interact with financial institutions.
How has the client-banking relationship evolved over time?
Today’s clients are seeking more than just transactional banking—they’re looking for meaningful, relationship-driven experiences. At KeyBank, we prioritize personalized service while offering the advanced technology capabilities of larger institutions. Whether it’s through payment solutions, embedded banking, or comprehensive financial planning, our focus is on being client centric. We strive to be a full-service provider, giving our clients the confidence that they are supported in all aspects of their financial journey.
What industry sectors are driving growth in your market?
In the Greater Philadelphia region, healthcare, higher education, and retail continue to be strong economic drivers. Pennsylvania has also seen renewed momentum in manufacturing. Our team is equipped to support a wide range of industries through dedicated bankers and private banking services for business owners. Additionally, our digital platform, Key@Work, enhances employee financial wellness programs, addressing the rising costs of benefits by delivering financial education and personalized support to employers. This allows us to serve both businesses and their employees comprehensively.
What are the top financial needs midsize companies are experiencing?
Trade and tariffs are top concerns among midmarket companies, with many navigating uncertainties around international relations and supply chain disruptions. Our approach remains rooted in strong client relationships. We prioritize regular communication and ongoing education to help clients make informed decisions, even as external conditions fluctuate rapidly.
What is the bank’s approach toward talent development?
In a highly competitive market like Philadelphia, talent development is a key strategic priority. We invest heavily in internal training programs, performance feedback, and culture-building initiatives to create a positive and distinctive employee experience. By developing our team members and preparing them for future opportunities, we’re also enhancing the level of service delivered to clients, shareholders, and communities. Our employees are integral to living out the values of our organization every day.
What will be the top priorities for the bank in the coming years?
As consumer preferences and behaviors evolve, we are committed to adapting alongside them. A good example of this is our launch of Key Private Client. Key Private Client is a premier wealth management offering from KeyBank, tailored for high-net-worth individuals and families. It delivers a personalized, holistic approach to financial planning, banking, and investment management. Each client is supported by a dedicated team of advisors who collaborate to understand their unique goals, provide strategic guidance, and help preserve and grow their wealth across generations. We’re leveraging technology to enhance our offerings while continuing to support small businesses and reinvesting in the communities we serve. Our goal is to meet clients at every stage of life, whether they’re opening a first account, planning for retirement, or starting a family. By staying ahead of market trends and remaining responsive to client needs, we aim to maintain a competitive edge in both the regional and national banking landscapes.
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