Bob Ironsmith, Director of Economic & Housing Development, City of Dunedin
In an interview with Invest:, Bob Ironsmith, director of Economic & Housing Development for the city of Dunedin, discussed the city’s progress on key projects, including a 78-unit affordable housing development and an $11 million Complete Streets initiative to enhance connectivity.
What are some recent economic development milestones for Dunedin?
We’ve had a couple of big achievements. One major milestone is our affordable housing project, which we’ve been working on for five years. We recently received state approval and are collaborating with Archways and the Pinellas County Housing Authority. This project, now under construction, will provide 78 apartment units for residents earning between 30% and 80% of the area’s median income. We’re very excited about this. Another major initiative is the $11 million Complete Streets project on Skinner Boulevard. We’re converting four lanes into two, adding two roundabouts and seven-foot-wide bike lanes, and connecting to the Pinellas Trail — one of the busiest sections in the entire trail network. Looking ahead, we’re considering a $10 million downtown parking garage. Additionally, the 22-acre industrial property previously occupied by Coca-Cola will be sold and redeveloped. With the company’s relocation to Bartow, this site will become available by summer, and we continue to have discussions with Coca-Cola in hopes of strategically finding a user that aligns with our vision for the city.
What makes Dunedin stand out for businesses and investors?
Dunedin is unique. With a population of 36,000 in a compact 10-square-mile area, we’re mostly built out, so our focus is on redevelopment. A key project is the Main Street Exchange, a 1.5-acre mixed-use development downtown. While our commercial space is limited compared to some neighboring cities, we’re highly desirable because of our quality of life. We recently attracted a defense contractor from San Diego, which relocated due to regulatory challenges there. They purchased property across from the Toronto Blue Jays’ spring training stadium and will be hiring 10–12 Ph.D.-level employees. These are high-paying jobs that fit well within our community. Another defense contractor has also set up operations near US 19. Businesses are drawn to Dunedin for its work-life balance, proximity to MacDill Air Force Base, and overall appeal.
How is the city forming partnerships to attract new businesses while supporting existing ones?
We work closely with the Chamber of Commerce, whose CEO is a former mayor, creating a strong connection between the business community and city leadership. While we don’t have a dedicated business retention program, we collaborate with Pinellas County Economic Development to provide investment incentives and resources for businesses looking to expand or stay in Dunedin. The arrival of two defense contractors within the past nine months is a sign that Dunedin continues to be an attractive place for business investment. Last year’s storm hit the western part of the city hard, and the marina suffered significant damage. It’ll take a couple of years to fully restore it, but we’re working with a consultant to expedite some improvements. Several businesses on the west coast of Dunedin were also affected. We’ve partnered with Cynthia Johnson at Pinellas County Economic Development to assist them through Small Business Administration programs.
Are there any major infrastructure or transportation projects underway?
We have over $20 million in capital projects underway. A key project is the downtown parking garage with 192 spaces, which will be a major asset for residents and visitors, especially during events. The Skinner Boulevard Complete Streets project is also moving forward, with improvements like underground utilities, wider bike lanes and roundabouts to enhance traffic flow and pedestrian safety. Additionally, we’re developing a pocket park downtown where City Hall used to be, and we’re planning streetscape improvements on Main Street to keep the area vibrant and up to date. On the transportation side, we’ve introduced the “Freebie” service — a free electric mini shuttle that provides convenient downtown transportation.
What are your top priorities for economic and housing development?
One major priority is the redevelopment of the Coca-Cola site. With 22 acres of industrial land in a prime location, we want to continue to work with Coca-Cola to attract the right fit — something that creates jobs while being mindful of traffic and logistics. Affordable housing is another key focus. The need is growing, and we’re exploring ways to support additional projects to meet demand. But maintaining our character is a top priority. We’re very conscious of building compatibility, keeping downtown structures at a maximum of three to four stories. Walkability is also key. We’ve lowered downtown speed limits to 15 mph and are reducing Skinner Boulevard from 40 mph to 25 mph as part of the Complete Streets project. Slowing traffic, improving connectivity, and enhancing green spaces all contribute to keeping Dunedin’s charm intact.
Workforce development is always a priority. While we don’t have specific programs in place, we work with institutions like St. Pete College to help connect businesses with skilled workers. The defense contractor that moved here, for example, will need highly educated employees, and we’re facilitating those connections.
Overall, Dunedin’s outlook is strong. Both residential and commercial real estate values remain high, and people want to be here because of the lifestyle, cultural events and amenities we offer. I encourage everyone to visit Dunedin. We have the Toronto Blue Jays’ spring training, one of the top beaches in the country, an active Pinellas Trail, and a thriving downtown. It’s a fantastic place to live, work, and invest.
