NBA lease extension in Secaucus strengthens NJ’s position as a sports hub
Writer: Mariana Hernández
September 2025 — The National Basketball Association (NBA) recently reaffirmed its commitment to New Jersey by extending its lease in Secaucus through 2029. Beyond a strategic real estate decision, this move is a statement of the enduring role of sports entertainment as a key driver of the Garden State’s economic growth.
“For more than 30 years, the NBA has had a major presence in Secaucus, and we are proud that the league has chosen to continue building its legacy here in New Jersey”, said Gov. Phil Murphy, as cited by NJBIZ.
New Jersey has long benefited from hosting professional sports organizations and major events across the state. The New Jersey Sports and Exposition Authority (NJSEA) holds the land lease for different sports complexes across the state, such as the Wildwood Convention Center, the Meadowlands Racetrack and Arena, the Monmouth Park Racetrack in Oceanport, the Hackensack Meadowlands District, and the MetLife Sports Complex, among others.
The NBA’s decision ensures Secaucus’ position as the home to its replay center and organization for the next three years, anchoring 600 jobs and investment into the region.
Beyond direct employment, the presence of sports organizations has a ripple effect on the local economy. Hotels, restaurants, transportation providers, and retail businesses all benefit from the activities surrounding games, events, and the infrastructure developed to support this sector of the economy. Ever since the pandemic, the sports industry has contributed to local economy recovery, with attendance above 2019 levels and spending up by 25%.
The NBA’s continued presence also provides a competitive edge for New Jersey, positioning the state as a national hub for sports and entertainment. Not only is the NBA advocating to position New Jersey as a sports hub, but other sports organizations, such as FIFA hosting the 2026 World Cup at MetLife Stadium, are expected to drive a $3.3 billion economic boost in the region and underpin 26,000 jobs.
“We want to show that New Jersey is the place for any major event, and anybody looking to put on an event like the Olympics or the World Cup should consider New Jersey. We want to highlight the region as the premier sports and entertainment site in the world and ensure it’s leading to more economic development,” shared Alex Lasry, CEO of the FIFA World Cup 26™ New York New Jersey Host Committee in an interview with Invest:.
According to data from Bank of America, brick-and-mortar total spending on credit and debit cards of the institution saw a significant increase in localities that hosted FIFA games, including restaurants, bars, and parking.
New Jersey is looking ahead to a pivotal moment for the sports industry. With the extension of the NBA lease in place and upcoming events such as the World Cup, the Garden State can count on future years of stability and worldwide visibility from two of the most recognizable sports brands. For local businesses and residents alike, these milestones reaffirm New Jersey as a top location for sports business.
“We are now a top destination for top-tier sporting events, games, and tournaments, which boost tourism and generate economic growth,” said Murphy, as cited by NJBIZ. “With our deep talent pool, world-renowned academic institutions, and unmatched proximity to major cities and public transportation, New Jersey is a premier location to do business.”
