Is tourism growth strengthening Charlotte’s business outlook?

Key points:

  • • Charlotte’s tourism sector generated $1.2 billion in economic impact in 2025, driven largely by leisure and sports travel.
  • • Air connectivity through Charlotte Douglas International Airport continues to anchor visitor growth.
  • • Major sporting events and attractions are boosting hotel demand, spending, and year-round tourism activity.

CharlotteMarch 2026 — The Charlotte Regional Visitors Authority reported $1.2 billion in economic impact for fiscal 2025 from events it recruited or hosted, along with operations at city-owned venues. That marks a 9% increase from $1.1 billion in the prior year, according to the Charlotte Observer.

The mix reflects a shift toward leisure demand. CRVA attributed $640.2 million to leisure travel marketing and $333.5 million to sports events. Conventions and meetings accounted for $102.9 million. The NASCAR Hall of Fame generated $68.3 million, and events at Bojangles Coliseum and Ovens Auditorium added $60.8 million.

The authority also reported $9.1 billion in direct visitor spending generated by 33 million visitors and 473,000 hotel room nights tied to marketing campaigns. State data reinforce the scale. According to the North Carolina Department of Commerce, Mecklenburg County recorded $6.4 billion in visitor spending in 2024, up about 9% year over year. The sector supported 37,985 jobs locally and generated more than $2 billion in payroll.

“Visitor demand today is shaped by experiences that feel authentic and connected to place. For Charlotte, that means leaning into food, outdoor recreation, arts and culture, and the diversity that defines our community, and investing in those areas in ways that drive real economic impact,” said Steve Bagwell, CEO of Charlotte Regional Visitors Authority, in an interview with Invest:

Airlift anchors growth.

Air access remains the backbone of the market. 

According to the Charlotte Observer, Charlotte Douglas International Airport handled 53.6 million passengers in 2025. Aircraft operations totaled 574,193. That figure declined 4% from 2024. It remained 7% above 2023 levels.

Local passengers now account for roughly 35% of traffic, reflecting steady population growth and rising origin-and-destination demand. The remainder connect through the airport’s dominant hub carrier.

The airport completed a $600 million terminal lobby expansion in 2025. The project added 175,000 square feet and renovated 191,000 square feet. According to the Charlotte Business Journal, the lobby now spans 366,000 square feet, nearly double its prior size. Work continues under the broader $4 billion Destination CLT capital program, including a fourth parallel runway scheduled to open in 2027.

“Nearly six years ago, we set out on an ambitious project … a once-in-a-generation investment in our airport and in the experience of every passenger who walks through these doors,” said Haley Gentry, CEO of Charlotte Douglas International Airport, as cited by the Charlotte Business Journal.

Concord adds a budget lane

A second aviation channel is emerging north of the city. 

Avelo Airlines continues to expand its base at Concord-Padgett Regional Airport and has extended bookings through mid-November, according to WSOC-TV. A base model means aircraft and crews are stationed locally, adding point-to-point routes outside the hub system.

“We do expect to continue to create more jobs as we add more flights and more airplanes,” Andrew Levy, CEO of Avelo Airlines, told WSOC-TV.

Leisure leads the cycle

Leisure travel now outpaces business travel in Charlotte’s impact mix. Regional attractions help sustain that trend, including Carowinds, the U.S. National Whitewater Center, and the NASCAR Hall of Fame, along with major venues such as Bank of America Stadium, Truist Field, and Spectrum Center. 

North Carolina has also committed funding to join the Michelin Guide’s Southern expansion, with CRVA contributing $45,000 annually for three years. Tourism officials expect culinary recognition to enhance destination branding and lift per-visitor spending.

Sports tourism scales up

The Charlotte Sports Foundation continues to expand its event portfolio as a year-round demand driver. According to the Charlotte Business Journal, the nonprofit reported $57.1 million in direct spending from its events in 2025, an 18% increase from the prior year, with cumulative attendance rising 72% to 362,612. 

A marquee example was the Savannah Bananas’ two-night appearance at Bank of America Stadium, which drew 148,000 fans and generated $20.1 million in direct spending, according to CRVA-compiled figures. 

The foundation’s calendar also includes the Duke’s Mayo Bowl, the Duke’s Mayo Classic, and ACC neutral-site championships, reinforcing Charlotte’s strategy of using large-scale sports events to drive hotel occupancy, restaurant traffic, and tax revenue across multiple seasons.

The Atlantic Coast Conference remains a cornerstone of Charlotte’s sports tourism calendar, led by the ACC Men’s Basketball Tournament at Spectrum Center. A study by the Charlotte Regional Visitors Authority found the March 11–15, 2025, tournament generated $18 million in direct spending and $33.8 million in total economic impact, along with $1.1 million in county tax revenue. Uptown hotel rates rose 15% year over year to an average of $261.80 per night during tournament week, and occupancy increased to 82.6%, according to STR data cited in the report. The event drew 20,000 visitors, including 15,000 overnight guests, and produced 22,000 hotel room nights, with 80% of fans traveling more than 50 miles. Charlotte will host the men’s tournament again in 2026 and 2028, with the ACC Women’s Basketball Tournament scheduled for 2027. 

“We believed Charlotte could be a strong, long-term home for the ACC. It has far exceeded our expectations, and the city’s business community, growth trajectory, and overall energy have helped us strengthen both our operations and our relationships,” Jim Phillips, commissioner of the Atlantic Coast Conference, told Invest:. 

Want more? Read the Invest: Charlotte report.

Focus: Atlanta Leadership Summit addresses infrastructure, workforce development, and downtown investment

Key points:

  • • Leaders at the Focus: Atlanta Leadership Summit discussed growth challenges, including airport capacity, housing affordability, and workforce preparation.
  • • Panels explored infrastructure investment, AI-driven workforce development, and major redevelopment projects reshaping downtown.
  • • Speakers emphasized collaboration across business, education, and government to support Atlanta’s long-term growth.

AtlantaMarch 2026 — Atlanta‘s airport is full. Its housing costs are climbing. Its classrooms are preparing students for jobs that don’t exist yet. At the Focus: Atlanta 7th Edition Leadership Summit, the region’s top leaders didn’t shy away from any of it.

Abby Lindenberg, founder and CEO of caa, opened the program by reflecting on what makes the city both a great place to live and do business. “What makes Atlanta truly singular is what those strong numbers represent underneath,” she said. “For four consecutive years, Atlanta has ranked first in the nation for the highest share of Black-owned businesses, a reflection of a city that has never stopped investing in its own people. Atlanta’s historically Black colleges and universities, including Morehouse, Spelman, and Clark Atlanta, generate $1.1 billion in annual economic impact and nearly 7,800 jobs. That talent pipeline doesn’t just feed Atlanta. It fuels the nation.”

The summit marked the official release of Focus: Atlanta 7th Edition, caa’s in-depth economic review of the region. (Become a member today to access the latest edition of Focus: Atlanta.)

“What gives me confidence standing here is the same thing that always gives me confidence in rooms like this one,” Lindenberg said. “I see people who are not waiting for someone else to solve it. Workforce housing partnerships are expanding. Entrepreneurship accelerators are scaling. And the same community spirit that brought the Olympics here in 1996 and is bringing the World Cup here this summer is being channeled into the work that matters most, building an Atlanta that works for everyone who calls it home.” 

The program moved into a fireside chat with Ricky Smith, general manager of Hartsfield-Jackson Atlanta International Airport, who shared how the aviation sector is increasingly constrained by physical capacity rather than demand, a challenge that could affect how airports support regional economic activity. “The industry is moving from a demand-focused environment to a capacity-focused one. Demand for travel is strong, but facilities, gates, security checkpoints, and labor are all reaching capacity,” Smith said. “Airports are not just modes of transportation. They are economic engines.”

Atlanta
Focus: Atlanta’s panel discussions covered everything that makes Atlanta a leading city in America.

Infrastructure for a global city

The first panel, “Built for the World: How infrastructure, mobility, and smart development are preparing Atlanta for global events and long-term growth,” examined how public investment, housing development, and transportation all contribute to the city’s long-term growth. 

Moderated by Cathy Hampton, partner at Greenspoon Marder LLP, the panel included Gerald McDowell, executive director of the ATL Airport Community Improvement Districts; Larry Padilla, CEO of Decatur Housing; Booker Washington, founder and CEO of Techie Homes; and Michael Russell, CEO of H.J. Russell & Companies.

Panelists discussed the infrastructure challenges that accompany growth. McDowell pointed to recent efforts to expand transit access around the airport district through a microtransit pilot. “You can download an app and get a free ride to your closest bus or train station,” he said, noting that the service provided about 30,000 rides between August 2025 and February 2026.

Housing affordability also emerged as a key issue. Padilla pointed to rising development costs, noting that “building multifamily housing costs about 38% more because of regulation.” Washington emphasized that expanding ownership opportunities remains key to long-term mobility. “Our communities will be a great example of how we transfer homeownership into a wealth generator,” he said.
Russell pointed to the importance of coordinated planning as the city prepares for international events such as the upcoming World Cup. “Atlanta is not a rookie city when it comes to hosting major events,” he said. “But this will be an international audience, and preparation across the region is critical.”

Skills, technology, and workforce preparation

The second panel, “Reinventing the Engine: How AI, education, and industry partnerships are aligning to empower Atlanta’s economy and businesses,” focused on how technological change impacts workforce preparation and learning environments.

Moderated by Doug Blizzard, chief solutions officer at Catapult, the discussion included John Fuchko, president of Dalton State College; Georj Lewis, president of Clayton State University; Jerome Cheatham, region president of Verizon; and Kevin Glass, head of school at Atlanta International School.

The conversation explored how technological innovation is influencing both education and workforce expectations.
“When we talk about AI, we have to distinguish between analysis and understanding,” Fuchko said. “AI can refine ideas, but the creativity and ethical judgment behind them still comes from people.”
The discussion also touched on the growing emphasis employers are placing on durable skills alongside technical expertise. “From a business perspective, we are increasingly focused on durable skills rather than static job descriptions,” Cheatham said, noting that communication and problem-solving are becoming just as important as technical knowledge.

Leaders also emphasized the importance of a long-term perspective as schools prepare students for a technology-enabled future. “Our youngest students will graduate in 2040,” Glass said. “They will live in a world shaped by evolving technology and artificial intelligence, and we need to prepare them to navigate that environment thoughtfully.”

Reimagining downtown Atlanta

The final panel, “The Urban Reset: How catalytic projects are unlocking value and redefining Atlanta’s core districts, and key considerations for future development,” looked at how major developments are transforming downtown Atlanta and surrounding neighborhoods.

Moderated by Ryan Mills, office managing partner in Atlanta at CohnReznick LLP, the panel featured Shaneel Lalani, CEO of Lalani Ventures; Brian McGowan, CEO of Centennial Yards; Clyde Higgs, president and CEO of Atlanta Beltline; and Eloisa Klementich, president and CEO of Invest Atlanta.

Speakers discussed how large-scale redevelopment efforts are reshaping downtown activity and reconnecting areas that have long remained underutilized. McGowan pointed to Centennial Yards as an example of how sustained planning and investment can redefine the city’s urban core. “These projects can feel like overnight success,” he said, “but they are the result of years of planning and development.”

Infrastructure initiatives are also playing a significant role in how residents and visitors move through the city. Higgs noted that more than $9 billion in private investment has followed the development of the Atlanta Beltline. “There is no other infrastructure project producing that level of investment impact,” he said.

The discussion also touched on how public-sector programs boost downtown activity. Klementich highlighted initiatives designed to support small business and expand economic opportunity as the city prepares for upcoming global events. 

The summit concluded with remarks from Milena Mignone, regional manager of Focus: Atlanta, who reflected on the collaborative spirit that continues to shape the region’s development. “Throughout my time meeting with leaders across this community, I am consistently struck by the spirit of collaboration that defines this market,” Mignone said. “The idea that a rising tide lifts all boats is not just a phrase here. It is something you truly see in action.”

Interested in reading the Focus: Atlanta report? Sign up today!

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Invest: Nashville 4th Edition Leadership Summit – Photo Gallery

Take a look at all the photos and videos from Invest: Nashville 4th Edition Leadership Summit!

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Erin Silk, President and CEO, Sarasota County EDC

Erin SilkMarch 2026 — In an interview with Invest:, Erin Silk, president and CEO of Sarasota County EDC, detailed the region’s remarkable growth and strategic initiatives fueling its economic expansion. “The outlook for Sarasota County is very strong and progressing rapidly, which is truly exciting,” Silk said. She highlighted the powerful combination of significant in-migration of talent and targeted efforts in high-potential sectors like the ocean economy, also emphasizing the uniquely collaborative local business environment as a key accelerant for innovation and partnership.

Looking back over the past year, what changes or initiatives have most shaped the EDC’s focus and strategy, and what are your main goals moving forward?

We have positive momentum in Sarasota, with an influx of new residents, including experienced founders and entrepreneurs from places like Silicon Valley. People are drawn to our quality of life, excellent schools, and higher education. This attracts expertise and industries not typically associated with Sarasota.

We launched an initiative with Mote Marine Laboratory and Aquarium, particularly its new Mote SEA education center and aquarium, which opened recently. It offers interactive labs for children, providing hands-on learning in ocean technology, marine science, and AI for every student in Sarasota and Manatee counties. This supports our ocean economy initiative, aiming to make our region the Silicon Valley of the blue economy.

Mote’s research, including coral restoration, red tide mitigation, antibiotic resistance, and cancer cell research, is licensable, and we’re working to attract companies to commercialize it locally. Mote’s redevelopment project will add 95,000 square feet of research and development space.

Additionally, our tech talent is growing, with Sarasota ranked as the fastest-growing MSA and top for 25- to 34-year-old in-migration in Florida. To harness this, we’re launching a digital tech and innovation hub next week, showcasing tech companies, funding, venture capital, and meetups to grow our ecosystem.

How do you view Sarasota County’s economic competitiveness?

LendingTree ranked the Sarasota-Manatee metropolitan statistical area as the No. 3 fastest-growing metro in the country. In the past 10 years, Sarasota County has created 6,500 new businesses, 38,000 new jobs, and added almost $10 billion in GDP growth. Our economy is on a fast track, fueled by an in-migration of talent and workforce.

The Tampa Bay Partnership ranked Sarasota County No. 1 in Florida for young professional in-migration among 25- to 34-year-olds. Hire A Helper ranked us No. 1 in the United States for net college-educated workforce. Lightcast reported us as No. 7 for talent attraction and No. 5 for high-earning job growth.

It’s an exciting time for the Tampa Bay region, with similar positive trends in Tampa and St. Petersburg. We’ve more than doubled the number of tech companies in the Sarasota-Manatee region, and average tech wages have risen from around $60,000 in 2020 to between $120,000 and $130,000. This reflects more expertise, experience, and technical jobs, which is great news for our community as it creates strong career pathways and high-paying opportunities.

How is the EDC collaborating with local partners to strengthen the talent pipeline?

Sarasota’s small-town feel fosters remarkable connectivity, allowing us to advance initiatives quickly. Most residents aren’t originally from here, bringing diverse expertise and experience from elsewhere. This makes them highly invested in our community and eager to participate and give back in ways I haven’t seen in other places.

Businesses from other regions often note Sarasota’s unique level of cooperation. For example, we recently hosted a tech and innovation event highlighting companies that launched or received investment here. Five partners — the EDC, Bridge Angel Group, CEO Forum, Suncoast Venture Studios, and Ro Brady Design — are collaborating to bring our members together. We want them to mingle, share ideas, launch projects, and invest in one another.

Sarasota lacks territorial barriers; people are open to collaboration, creating a vibrant environment for innovation and partnership.

What’s your outlook for Sarasota County’s economy over the next two to three years, and what goals and priorities will guide your approach?

The outlook for Sarasota County is very strong and progressing rapidly, which is truly exciting. We will continue to attract an educated, qualified workforce and families drawn to our exceptional quality of life. Our mission is to elevate Sarasota’s brand to major hubs like Silicon Valley and New York City, where people seek the lifestyle we offer. This vibrant momentum ensures a robust economy, as we actively promote our community’s unique appeal to those looking for a high quality of life.

Want more? Read the Invest: Tampa Bay report.

Spotlight On: Juan Laginia, General Manager, InterContinental Houston

Key points:

  • • Travel demand in Houston is balanced across leisure, business, and group segments, supporting steady hotel performance.
  • • Guests increasingly expect personalized and experiential stays rather than just accommodation.
  • • Houston’s medical center, cultural districts, and major venues continue to drive diverse travel demand.

Juan Laginia spotlight onMarch 2026 — Invest: spoke with Juan Laginia, general manager of the InterContinental Houston, about shifting traveler expectations, experiential luxury, and how Houston’s economic mix is shaping demand across leisure, business, and group segments. “Demand has been steady across leisure, business, and group travel. We are not seeing a single segment outperform while others lag. Most segments are performing well, and that balance matters because it creates a healthier, more resilient business model,” Laginia said.


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Over the past year, what changes in travel demand or guest behavior have had the greatest impact on InterContinental Houston’s performance?

This past year has been a strong but disciplined period of growth for IHG as a global company, reflecting a broader recovery and maturation across the hospitality industry. What stands out is that demand has been steady across leisure, business, and group travel. We are not seeing a single segment outperform while others lag. Most segments are performing well, and that balance matters because it creates a healthier, more resilient business model.

From a company standpoint, IHG continues to strengthen its brands and expand its global footprint. That is happening through continued development and also through new brand acquisitions that broaden our portfolio and capture new consumer preferences. We also continue to see growth in key geographies, which helps reinforce IHG’s position as one of the most global hotel companies in the world.

At the same time, industry travel experts are reporting that travel volume has returned to pre-2019 levels. The difference is in how people are traveling and what they expect. Travelers are prioritizing personalization, value, and experiential travel, and that last piece is the trend with the most momentum. It is no longer just about going to Houston, New York, Los Angeles, or Miami. It is about what you will experience while you are there.

That mindset shows up in both leisure and business travel. People want the trip to feel more intentional. They want the hotel to help shape the experience, not just provide a room. And in markets like Houston, it has been encouraging to see the resurgence of domestic travel and convention demand, which strengthens performance for properties that can serve multiple segments.

How do you scale that level of personalization for guests while operating a large, high-volume luxury property?

We are proud of the transformation we have made across several areas of the hotel to adapt to what travelers value now. We completed a renovation of the hotel lobby, our Naturalist Bar, and the Club InterContinental Lounge. We also relaunched our Mediterranean restaurant called Ayla. These investments are not just about aesthetics. They are about creating spaces that help people connect to the destination and feel like their stay has meaning.

We have also taken steps that address wellness and comfort in a more targeted way. We partnered with Pure Wellness to offer an entire floor of guest rooms designed to provide an additional layer of anti-allergenic protection. The rooms include surface treatments, additional air purification, and extra filtration in the shower system to reduce exposure to chlorine or other allergens. For guests who are sensitive to allergies, or for anyone who wants an extra level of protection while traveling, those rooms offer a meaningful option.

Another initiative is the Concierge Gallery, which is a newer feature for InterContinental hotels and something we are among the first to implement. The idea is to open up a space in the lobby that serves as a point of discovery for local culture. It helps connect guests to Houston through curated recommendations and partnerships. Guests can learn about local businesses, activities, and experiences that reflect what the city actually is, not just what a list online might suggest.

That matters because personalization is not simply giving guests more choices. It is having curated, relevant options based on who the guest is and what they are trying to do. Everyone has Google. A guest can search for a restaurant and get a recommendation. But what they do not get from a search result is context.

For example, there may be a restaurant that looks perfect online, but it does not take reservations and the line can be an hour or more. If you are traveling as a couple, you might be willing to wait. If you are traveling with two hungry kids, that is not a great plan. That kind of insight is what our team can provide.

We rely on experienced staff, including a chef concierge and a broader team of insiders, to help guests make the most of the time they have. Maybe they have one breakfast with family on a business trip. Maybe they have a narrow window before a concert or a game. Our goal is to help them have the best possible experience in the time available.

Business trips do not look the same as they did ten years ago. Guests are trying to squeeze in an extra day for leisure or carve out time for a dinner or breakfast outside the business agenda. They want something for themselves. Hotels that can help connect guests to those experiences are better positioned for where travel is going.

How does the hotel’s location near the medical center, cultural districts, and major venues influence your business mix and long-term strategy?

Location is important in hospitality. When you look at a map of Houston, we are strategically located in a way that connects guests to several key parts of the city. We are close to major shopping and business districts, and we are also positioned near the port and other regional drivers that impact travel and group movement.

Most importantly, we are in the heart of the medical center area. The Texas Medical Center is the largest medical center in the world, and the amount of activity there is constant. You have hospitals, research institutions, and educational organizations operating at scale every day. There is demand from patients and families, but there is also significant demand from the business side. The medical center is a major business district by itself, and it drives travel from researchers, healthcare executives, medical device and pharmaceutical partners, educators, and trainees.

Each hospital is linked to an educational institution, so you often see teaching partnerships and training programs that bring people to Houston for extended periods. That creates a long-stay component and a steady flow of professional travel, as well as periodic surges tied to conferences, major meetings, and medical events.

But the area is about more than medical business. Within a short distance, you also have the Museum District, major universities, Hermann Park, the Houston Zoo, and major venues like NRG Stadium, which we tie into not only by proximity but by offering unique food and beverage experiences that become an extension of their event. That means a guest can come for medical or business reasons and still have easy access to cultural and entertainment experiences. For us, that expands the business mix and supports a long-term strategy built around serving multiple guest needs at once, which is increasingly what travelers want.

How is the InterContinental continuing to evaluate sustainability and update processes accordingly?

Sustainability is no longer optional. Years ago, companies might ask about green initiatives, and it was a plus if you had them, but it was not always expected. That has changed. Today, sustainability is directly aligned with guest expectations and investor expectations. At IHG, our environmental work is guided by the Journey to Tomorrow framework, which addresses carbon reduction, water stewardship, and responsible sourcing, among other priorities. For hospitality, that means being proactive about how we operate and how we contribute to long-term goals that matter to travelers, partners, and the community.

What makes you optimistic about 2026 for IHG and the industry?

Looking ahead, IHG expects continued system growth, strong conversions, and solid performance. The hospitality industry is projecting steady growth in 2026, with luxury and experiential segments outpacing other segments. In Houston, we are well positioned for moderate but steady growth supported by business travel and major sport and entertainment events.

We are seeing that people are spending money again on experiences. In the past, someone might have thought twice about a concert or a special exhibit. Now, more travelers are choosing those moments. And when you are located near venues, museums, and cultural districts, you can support that demand in a meaningful way.

Overall, we are entering the next year with strong momentum. We have a resilient platform, and we are aligned with the evolving demands of modern travelers, particularly in high-growth markets like Texas and Houston.

Want more? Read the Invest: Houston report.

Face Off: 29 corporate moves highlight Tampa Bay’s accelerating growth

Key points:

  • • Tampa Bay and Sarasota are seeing strong population growth, business relocations, and rising tech employment.
  • • Investments in AI, research, and education are strengthening the region’s innovation ecosystem.
  • • Leaders say the main challenge is managing growth, including affordability, infrastructure, and workforce needs.

Craig_Richard_Erin_Silk_face_off_Tampa_Bay_business_growthMarch 2026 — Tampa Bay’s economic base has expanded rapidly in recent years, emerging as one of the fastest-growing large metro regions in the Southeastern United States. 

The Tampa–St. Petersburg–Clearwater area now tops 5.2 million residents, with population growth outpacing national averages and projections pointing to continued expansion through 2030 — led by migration, business relocation, and job creation. In 2025, the region ranked among the leading Florida metros for private-sector job gains, with notable growth in health care, education, manufacturing, and information services. Meanwhile, Sarasota–Manatee has seen population rise by more than 14% in the past five years, alongside a sharp rise in tech employment and average wages and continued in-migration of young professionals.

Across the region, more than 29 corporate relocations or expansions were announced over the past year alone, including Geico’s announcement last March of a 190,000-square-foot three-building Tampa campus tied to 1,000 new jobs. To the south, Sarasota County has added 38,000 jobs and nearly $10 billion in GDP growth over the past decade, while ranking among the nation’s fastest-growing metros and top destinations for young professional in-migration.

As affordability, infrastructure, and workforce alignment dominate metro conversations nationwide, the region’s economic development leaders argue that Tampa Bay’s challenges are more about keeping up with growth. Craig Richard, president and CEO of the Tampa Bay Economic Development Council, and Erin Silk, president and CEO of the Sarasota County EDC, discussed with Invest: Tampa Bay on how they are translating growth into long-term competitive advantage.

What has defined the region’s economic momentum over the past year?

Craig RichardCraig_Richard_face_off_Tampa_Bay_business_growth

In spite of all the national uncertainty, we’ve had a really good year. We saw more than 29 companies announce either relocations or expansions in the Tampa area. That level of activity has generated a tremendous amount of interest from the private sector and reinforced the narrative that Tampa is a growth market.

We had some significant announcements, like GEICO committing to employ about 1,000 people in our market and leasing roughly 190,000 square feet of office space in Westshore. That’s a major lease in today’s national office environment.

Tampa is an outlier in the national economy. We are one of the few metros with single-digit office vacancy in downtown, and our job growth and GDP are still moving in the right direction. We’re bucking a lot of the national macro trends.

Erin_Silk_face_off_Tampa_Bay_business_growthErin Silk

We have positive momentum in Sarasota, with an influx of new residents, including experienced founders and entrepreneurs from places like Silicon Valley. People are drawn to our quality of life, excellent schools, and higher education.

In the past 10 years, Sarasota County has created 6,500 new businesses, 38,000 new jobs, and added almost $10 billion in GDP growth.

We’ve more than doubled the number of tech companies in the Sarasota-Manatee region, and average tech wages have risen from around $60,000 in 2020 to between $120,000 and $130,000.

How are you aligning innovation and talent to strengthen long-term competitiveness?

Richard: The whole idea behind our catalyst initiatives is to identify trends where Tampa can truly compete and where we have a clear competitive advantage. AI, digital infrastructure, and other advanced technologies are great examples.

The University of South Florida recently opened the Bellini College of Artificial Intelligence, Cybersecurity and Computing. When a nationally recognized university makes that kind of investment, it sends a strong signal that this region is serious about producing talent in the sectors that will matter for the long term.

When you combine an existing track record of successful companies with educational institutions that are investing in aligned programs, it gives us a powerful foothold.

Our education partners are not on the sidelines — they are at the table with us.

Silk: Our ocean economy initiative aims to make our region the Silicon Valley of the blue economy.

Mote’s research, including coral restoration, red tide mitigation, antibiotic resistance, and cancer cell research, is licensable, and we’re working to attract companies to commercialize it locally.

Sarasota lacks territorial barriers; people are open to collaboration, creating a vibrant environment for innovation and partnership.

What challenges must be addressed to sustain inclusive, resilient growth?

Richard: In many ways, our challenges look like those of other major metros: affordability, skills gaps, and infrastructure — both transportation and digital.

When you peel back the layers, these are growth challenges. I’ve told our leadership and anyone who will listen that I would rather have growth challenges than challenges related to decline.

Our ability to bounce back quickly showed the market that Tampa is ready for these kinds of shocks. Downtown was up and running within days — in some cases within 24 hours.

Our top priority is executing our strategic plan. This organization is known as a results-oriented organization. We get things done.

Silk: The outlook for Sarasota County is very strong and progressing rapidly, which is truly exciting.

Our mission is to elevate Sarasota’s brand to major hubs like Silicon Valley and New York City, where people seek the lifestyle we offer.

Businesses from other regions often note Sarasota’s unique level of cooperation… We want them to mingle, share ideas, launch projects, and invest in one another.

Want more? Read the Invest: Tampa Bay report.

Craig Richard, President & CEO, Tampa Bay Economic Development Council

Craig RichardMarch 2026 — In an interview with Invest:, Craig Richard, president and CEO of the Tampa Bay Economic Development Council, discussed how Tampa Bay is bucking national headwinds with strong job growth, major corporate commitments, and a clear strategy around innovation and resilience. Richard also emphasized that Tampa’s challenges are growth challenges — affordability, skills gaps, and infrastructure — rather than those of decline, and that the EDC’s mandate is execution. “This is one of the most diverse areas in the country, and making sure all of our citizens and communities have access to opportunity is a key priority,” he said.

What changes over the past year have had the biggest impact on the EDC and the region’s momentum?

In spite of all the national uncertainty, we’ve had a really good year. We saw more than 29 companies announce either relocations or expansions in the Tampa area. That level of activity has generated a tremendous amount of interest from the private sector and reinforced the narrative that Tampa is a growth market. We had some significant announcements, like GEICO committing to employ about 1,000 people in our market and leasing roughly 190,000 square feet of office space in Westshore. That’s a major lease in today’s national office environment.

On the industrial side, companies like OrderlyMeds, a pharmaceutical manufacturer, leased about 50,000 square feet and are hiring around 100 new jobs here. NXTPoint Logistics announced a 193,000-square-foot, state-of-the-art logistics center in the county. Taken together, those projects speak to the growth and momentum we are seeing. Tampa is an outlier in the national economy. We are one of the few metros with single-digit office vacancy in downtown, and our job growth and GDP are still moving in the right direction. We’re bucking a lot of the national macro trends.

How will the Future Ready Strategic Action Plan and your catalyst initiatives translate into near-term impact?

The whole idea behind our catalyst initiatives is to identify trends where Tampa can truly compete and where we have a clear competitive advantage. AI, digital infrastructure, and other advanced technologies are great examples. When you look at what’s happening locally, we are well positioned. The University of South Florida (USF), for example, recently opened the Bellini College of Artificial Intelligence, Cybersecurity and Computing. When a nationally recognized university makes that kind of investment, it sends a strong signal that this region is serious about producing talent in the sectors that will matter for the long term.

At the same time, we already have companies here that are national leaders in these spaces. ReliaQuest, OPSWAT, Rapid7 — these firms have invested heavily in Tampa and built successful operations. When you combine an existing track record of successful companies with educational institutions that are investing in aligned programs, it gives us a powerful foothold. Our plan is to lean into those strengths, help grow and expand those sectors, and make sure the EDC is out front telling that story to prospective investors.

How are you working with education and training providers to strengthen local talent pipelines?

Our education partners are not on the sidelines — they are at the table with us. Many of the leaders of our higher education institutions serve on our board and sit shoulder to shoulder with us as we decide how to position our programs for the opportunities in the marketplace. That ranges from two-year degrees and certificates at Hillsborough College to technical and advanced degrees at USF and the University of Tampa.

We work with leaders like Dr. Ken Atwater, president of Hillsborough College, to make sure programs and credentials reflect what employers actually need, whether it’s upskilling existing workers through certificates or preparing students for cutting-edge roles in AI and cybersecurity. When you have that caliber of leadership hearing directly from the EDC about where the opportunities are, and you have them adjusting curricula and offerings accordingly, it makes us much more competitive as a region.

What broader trends are you watching, and how do you balance short-term responsiveness with long-term positioning?

It really comes back to preparing talent to take advantage of the opportunities that are emerging. Innovation is key. When you look across the educational programs in our region, they put us in a strong position to respond to new trends, especially in technology. At the same time, we’ve had to confront questions around resiliency, particularly after last year’s storms. There was quite a bit of concern and hand-wringing, and understandably so.

But our ability to bounce back quickly showed the market that Tampa is ready for these kinds of shocks. Downtown was up and running within days — in some cases within 24 hours — after those storms. We know how these events work, we know how to prepare, and we’re actively hardening our infrastructure to support that resilience going forward. We also have leadership in key areas with real experience in resiliency planning. All of that is part of the long-term positioning. We want investors to see Tampa as a safe, resilient place to put capital and as a place with the talent base to support their businesses over the long haul.

What are the most pressing challenges facing the region today?

In many ways, our challenges look like those of other major metros: affordability, skills gaps, and infrastructure — both transportation and digital. When you peel back the layers, these are growth challenges. I’ve told our leadership and anyone who will listen that I would rather have growth challenges than challenges related to decline. 

That said, we cannot be complacent. We need to stay on top of these issues so they don’t become disadvantages. We have to make sure there is enough affordable housing for our workforce. We have to keep our educational institutions tightly linked with employers so we are teaching the skills that match the jobs that are actually available. And we have to invest in infrastructure, whether that’s transportation networks or the digital backbone needed to support innovation and technology, which are increasingly pervasive in every sector. Those are critical areas we have to be prepared for, and the good news is that both our elected and business leadership are very aware of them and actively engaged.

How does the EDC engage with communities, municipalities, and industry to drive inclusive, collaborative growth?

Our strategic plan is built around a three-pronged approach. The first piece is business development, which will always be at the core of what we do. The second is talent development. We know that without talent, we cannot be successful in business development. The third piece is placemaking — asking what our talent needs in order to be attracted to and stay in this community. A great sense of place is essential. That includes making sure areas that have not historically received the same level of investment as others get more attention. 

We work to help direct investment into disadvantaged communities so they, too, can benefit from economic opportunities. Inclusiveness is one of Tampa’s hallmarks. This is one of the most diverse areas in the country, and making sure all of our citizens and communities have access to opportunity is a key priority. To do that, we engage with community organizations, municipalities, and industry partners to make sure growth is not just strong, but broad-based.

What are your top priorities for the EDC and the region over the next two to three years?

Our top priority is executing our strategic plan. That’s why we call it an action plan — it’s about doing, not just planning. This organization is known as a results-oriented organization. We get things done. As we execute that plan, it calls on us to lead in some areas and to support in others. We lead where it’s necessary, and we support other organizations that are working to position Tampa as a premier business destination.

Collaboration is essential. We work closely with educational institutions, regional partners, and elected officials, and we partner on the initiatives required to move our area forward. Leadership, collaboration, and results are really the hallmarks of the EDC. That’s how we intend to keep Tampa Bay competitive, investment-ready, and moving in the right direction in the years ahead.

Want more? Read the Invest: Tampa Bay report.

Spotlight On: Mary Sol González, President & CEO, Hispanic Heritage Chamber of Commerce

Key points:

  • • The chamber is helping Hispanic-owned businesses adopt technology and prepare for new manufacturing opportunities.
  • • Entrepreneurs mainly need access to capital, information, and business support.
  • • The organization is expanding regionally and building international connections.

Mary Sol González spotlight onMarch 2026 — Invest: spoke with Mary Sol González, president and CEO of the Hispanic Heritage Chamber of Commerce, about how the organization is helping Hispanic-owned businesses embrace technology, respond to manufacturing shifts, and access new opportunities across Broward and Palm Beach counties. “We want to build a business community that is educated, that is ready, and that is well-connected.”


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How would you describe the key shifts you’re seeing in the Hispanic business landscape?

I see these trends not only in the Hispanic community, but in the business community in general. The biggest shift is toward technology. AI is one of the most significant trends, and it’s also a major focus for the U.S. government. A lot of the investments being made in our communities are geared toward technology, so for us, the natural move was to support our members in becoming more qualified and confident in that space.

That’s why we are hosting our first technology summit, TechRise 2025, with panels on AI, quantum, and other tools, along with an expo featuring members who work in the technology sector. At the same time, we are graduating our first cohort of LEAP, our digital growth program. The goal is to close the digital divide by educating our members and making them more technology-ready for the opportunities ahead.

Another major trend is the movement of manufacturing back to the United States. People used to think of manufacturing as very manual, but today it’s highly technology-driven, with sophisticated systems and processes. Florida has benefited from strong economic development offices that are attracting these companies, and we work closely with them in Broward and Palm Beach counties. 

Our role is to help members with certifications, understanding the bidding process, and becoming supply chain–ready so they can respond quickly to new opportunities.

We want to build a business community that is educated, ready, and well-connected. That’s why we see ourselves as a bridge organization — connecting members, resources, and communities. It’s also why we expanded this year beyond Broward County to include Palm Beach County. There is a real need for regional collaboration, and that is where we are heading as we look to 2026 and beyond. Our digital growth cohort is also helping us create a digital community, with participants not only in our counties but also in places like Colombia and Mexico. They share a common certification and language around technology, which means the opportunities for connection are now truly borderless.

What needs or challenges are you hearing most often from entrepreneurs and small business owners across Broward and Palm Beach?

The first is access to capital. Many of our business owners need to invest in technology, in their operations, and in their own capability growth. That requires resources, so we work directly with partners like the SBA, banks, and nonprofit organizations such as Prospera that focus on business owners. A very important partnership is with JPMorgan Chase through its Coaching for Impact program, which offers one-on-one mentoring for both clients and non-clients. Through the chamber, we help connect qualified businesses to that program so they can receive education and expert guidance.

The second need is information. There are many resources available, but our members often don’t know where to find them, how to access them, or how to apply. Our partnerships with the small business and economic development organizations in Broward, led by Maribel Feliciano, and in Palm Beach County, led by Axel Miranda, are essential. Together, we help members understand how to become certified, how to do business with the county, and how to navigate opportunities with larger government entities. On our new website, we are building out a resources section to share information on grants, new businesses entering the market, supplier opportunities, and certification pathways, so members can stay informed in one place.

The third need that has emerged strongly is mental wellness among business owners. The stress they experience day after day affects not only how productive and effective they are in their operations but also their lives and families. You cannot talk about true success if you don’t at least work toward a healthier balance, even if that balance sometimes feels like a utopia. We heard many members say there are not enough hours to grow a business, care for a family, serve the community. and volunteer.

In response, we created a wellness committee to address these issues and tap into experts within our ecosystem. We have a strong partnership with Florida Blue, and we hosted our first mindfulness session at their facility. Behavioral health is not always a central focus for chambers of commerce, but we believe it has to be addressed if we want sustainable, long-term growth for our members and their teams.

Given the strong momentum in Broward County, what are your members looking for most today — expansion, collaboration, access to new markets?

We see different needs depending on the tier of membership. Among our small businesses, the priorities are access to capital, how to expand, and how to grow in a sustainable way. Many are already thinking beyond their home county because they understand that regional expansion opens up more opportunities. I’ve also noticed, especially in the last three to four months, that small businesses are forming what I like to call “little coalitions.” They are joining forces and offering bundled services so they can serve larger corporations together. It’s a smart way to grow and allows them to scale in partnership rather than in isolation.

For our larger members and corporations, I also see a strong trend toward expansion and technology adoption. They are becoming more tech-savvy, implementing new platforms, updating websites, adding chatbots, and integrating tools that allow them to communicate with clients more effectively and in real time. They also want to stay informed about the economic and political environment, which in the U.S. can change minute by minute.

To support that, we work through our Government Affairs and Economic Development Committee and maintain strong partnerships with the U.S. Hispanic Chamber of Commerce and the Florida State Hispanic Chamber of Commerce. Through those relationships, we keep our businesses informed about what’s happening and what may affect them. For example, we have an upcoming roundtable with the Federal Reserve Bank focused on economic perspectives for 2026, which is of great interest to our larger companies.

What are your top priorities for the chamber over the next few years?

Our vision for the future is very clear. We want to continue positioning ourselves, as I mentioned at the beginning, as the chamber that is the bridge between the members, the resources, and the different communities. That is how we want to be known. At the same time, we are very focused on being a technology-forward chamber of commerce. Our digital growth cohort is central to that, and we are already expanding it. In this graduating cohort, we have participants from Colombia and Mexico who took the program remotely, and we will continue to grow that digital presence.

We have also started to welcome our first international members. Through initiatives like the International Commerce Committee, we are working with businesses outside the U.S. that want to connect with our market. Our goal is twofold: to strengthen our presence in Broward and Palm Beach counties and to serve as a bridge for companies that either want to do business in the U.S. or are exploring relocation and satellite offices here.

All of this is possible because of the ecosystem we have built through our board of directors and partner organizations. Our board members come from many different countries and bring their own networks and ecosystems to the table. Economic development offices and other partners refer businesses to us — including large companies in sectors like energy that are considering relocation — and we help connect them into our community. That ecosystem is what allows us to keep expanding the chamber’s footprint while staying true to our mission of connection and inclusive growth.

Want more? Read the Invest: Greater Fort Lauderdale report.

Spotlight On: Orlando Roche, Market President, First Horizon

Key points:

  • • First Horizon combines a relationship-driven model with the scale to deliver integrated banking, wealth, and advisory services.
  • • Strong wealth, trust, and family office demand is rising in Miami as global capital and high-net-worth families relocate to South Florida.
  • • The bank is investing heavily in technology, AI, and cybersecurity while maintaining a client-focused service model.

Orlando Roche spotlight onMarch 2026 — Invest: spoke with Orlando Roche, market president of First Horizon, about how the bank combines a relationship-first model with the scale to deliver wealth, commercial, and digital capabilities across South Florida. “At the end of the day, the difference between banks is the way you service clients. Everybody has the same products, so it really comes down to the relationship and the experience,” Roche said.


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How does First Horizon enhance client engagement and deliver more personalized solutions across private, business, and retail banking?

At the core, we are a relationship bank, and we’re focused on helping clients wherever they need us. One thing that makes us a little unique is our size and how we’re structured. We’re close to $85 billion in assets, so we’re approaching that $100 billion mark. At the same time, we run it much like a community bank.

In many large banks, someone in my role wouldn’t exist. I’m a market president, and the lines of business report to me. That structure makes it easier to ensure private banking, wealth management, and commercial banking work together to find the right solution for a client. In larger institutions, where everything is separated by line of business, you can end up with silos, and sometimes you don’t operate as efficiently in meeting a client’s overall needs.

We work to build the relationship, and we try to lead as thought leaders. We do financial planning and other work that adds value beyond what we sell. The goal is to understand what the client is trying to accomplish and bring the right people together to support them.

Wealth management and private banking are key offerings for First Horizon. What initiatives are underway to deepen those services?

That has been at the core of what we’ve done for a long time. We take care of companies and firms as they grow, but we also focus on the individuals behind those businesses. We have a strong wealth management offering and trust platform, and we also have a strong financial planning group that adds value, including retirement planning and long-term guidance.

We also provide family office services, and we’re seeing meaningful demand for those capabilities in Miami and South Florida. There’s been a significant amount of wealth moving into the region, and Miami has been a major destination. Early on, some of that was driven by tax considerations. Today, we’re also seeing people bring businesses and investment activity with them, which creates more complex planning needs.

Miami has always been international, but it has become more global in its mix of clients and capital. We’re seeing growth from a wide range of geographies, and that’s why we’ve continued building a model that can support multigenerational families with banking, planning, trust, and advisory needs under one roof.

How is First Horizon leveraging digital platforms, technology, and other tools to modernize banking services and improve operational efficiency for clients locally?

At the end of the day, the difference between banks is the way you service clients. Everybody has the same products, so it really comes down to the relationship and the experience.

Technology is now a major part of service. Clients want answers on their phone. They want to make transfers, access information, and manage services quickly and securely. The bank has been investing heavily in technology. In the last year, we put more than $100 million into improvements that were needed, and we’re continuing to expand those capabilities.

AI is also going to impact every industry. We see it as a tool to help us be more efficient and to provide a better quality of service. We’re using it internally in different areas, and I don’t view it as something that has to replace people. I view it as something that can make people more successful at what they do.

In a rapidly evolving financial landscape, how do you balance innovation with risk management and cybersecurity to protect clients?

It’s critical. Fraud across the banking industry is rampant, and attacks come from many directions. Technology is a major factor in protecting the bank and protecting our clients, and we’re continuing to invest to maintain strong safeguards.

But it’s not only technology. Education matters, too, because a lot of the time, the way criminals get information is through phishing and other tactics that rely on human error. Banks are hard to attack directly, so bad actors often try to attack clients instead. That’s why we spend time training and advising clients on best practices, while also strengthening our own systems and controls.

As a regional bank with the capabilities of a larger institution, how do you differentiate First Horizon from competitors?

For a bank of our size, we have a lot of expertise across a wide range of services. We can help with residential mortgages, commercial mortgages, and C&I lending, and we continue to grow our commercial business. We also have specialty groups, including asset-based lending, a franchise group, a medical group, and commercial real estate capabilities.

The key is how you deliver. Clients don’t operate in silos, and they don’t want their bank to operate that way either. A client might own a company, invest in real estate, manage liquidity, and have treasury management needs all at once. Our job is to understand the full picture and bring together the right capabilities so the client gets a coordinated solution, not a fragmented one.

Given current economic and market conditions, what are some of the major financial concerns you are hearing from business clients, and how is the bank addressing these?

There was a period where uncertainty was the dominant theme. Even experienced operators weren’t sure what the rules of engagement were, and there were questions about tariffs and how different policy outcomes could affect business decisions.

That uncertainty caused some paralysis. Clients debated whether it made sense to invest, expand facilities, or make long-term commitments when they didn’t know what the next set of conditions would look like. Over time, people started to recognize it’s a process. Something may start high, but then it gets adjusted because, at the end of the day, there’s negotiation.

As that became clearer, we started seeing activity return. I see more confidence and forward motion, even though there are still issues under the surface. Our role is to stay close to clients, help them plan through uncertainty, and structure financing and liquidity in a way that supports the opportunities they want to pursue.

How do you cultivate and retain top talent, and what cultural qualities do you see as essential for success in market leadership?

If I had to narrow it down, this business is about people. Even with technology, it comes down to having the right team. If you have the best people, you usually win.

You need to be genuine, and you need a culture that cares about associates. A lot of organizations say clients first, and clients matter, but I put associates first in every decision I make. If you care about people and your team, and you have happy associates, you’re eventually going to have happy clients.

We invest in people through training and development, and we believe in giving opportunities internally so people can grow. That matters for retention, and it’s a big reason associates have stayed with us through mergers and acquisitions. That continuity is a real differentiator.

Looking beyond the bank, what stands out to you about Miami’s evolution, and where do you see both the opportunity and the challenge?

Miami is changing fast. I was born in Cuba and came to Miami at 13, so I’ve watched the city evolve over a long period of time. It’s becoming a global city with growing influence.

With growth comes challenges. Infrastructure has to keep pace, and traffic is an obvious example. Those quality-of-life issues have to be addressed if Miami is going to sustain its momentum.

I also think it’s important to invest in the community. We spend time giving back, and that matters to us. Personally, I sit on several boards, including FIU, and education is important. I also sit on the board of Baptist, which is a major health system in South Florida. We try to give back to the community that provides a lot for us, and that’s part of responsible leadership here.

Want more? Read the Invest: Miami report.

South Florida’s electric flying taxi plans gaining momentum

Key points:

  • • Electric air taxis (eVTOLs) are being tested in South Florida as a potential solution to regional traffic congestion.
  • • Companies like Archer Aviation plan short flights linking Miami, Fort Lauderdale, Boca Raton, and West Palm Beach.
  • • While promising faster, cleaner travel, widespread adoption depends on regulatory approval and infrastructure development.
Taxis
Photo from Archer Aviation Inc.

March 2026 — Electric flying taxis are emerging as a bold potential solution to South Florida’s persistent traffic congestion and limited public transportation options. According to the Miami Herald, companies around the world are racing to bring this technology to market, and many see South Florida as an ideal testing ground. Prototypes have already been showcased in Miami for business executives and investors, highlighting sleek aircraft designs that promise to save time while moving aviation in a more climate-friendly direction.


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These aircraft, known as electric vertical takeoff and landing vehicles, or eVTOLs, resemble a cross between a small jet and a drone. They use rotors for vertical lift, run entirely on batteries, and do not require runways. Designed for regional trips under 100 miles, they typically operate between 1,000 and 5,000 feet. Unlike traditional helicopters that rely on jet fuel and generate significant noise, eVTOLs are quieter and emissions-free in flight.

Manufacturers claim these aircraft could dramatically cut commute times. Trips that take 60 to 90 minutes by car could shrink to 10 to 20 minutes in the air, according to ePlane AI. A flight between Fort Lauderdale and Miami, for example, could take about 13 minutes, cruising at speeds around 150 miles per hour. Early adopters are expected to be affluent residents and business executives in Miami, with fares initially comparable to premium ride-hailing services. According to the Wall Street Journal, billionaire developer Stephen Ross is backing a plan for roughly $200 flights between Miami and nearby cities, positioning the service as competitive with luxury ground transportation but far faster.

Stephen Ross is working with aerospace company Archer Aviation to build a network of launch pads across South Florida, reflecting his belief that new mobility technology could unlock economic and real estate value in a region long burdened by gridlock.

“Our partnership with Archer marks a pivotal step in expanding South Florida’s regional connectivity through cutting-edge technology,” said Stephen Ross, CEO of Related Ross, in a press release. “We are integrating Archer’s electric vertical takeoff and landing aircraft into our flagship locations across South Florida, including the Hard Rock Stadium in Miami, Related Ross developments in West Palm Beach, and Apogee Club in Hobe Sound. We’re excited to embrace a forward-thinking vision that transforms how people and businesses move across the region.”

According to the press release, Archer Aviation has announced plans for a Miami-area air taxi network connecting Miami, Fort Lauderdale, Boca Raton, and West Palm Beach with 10 to 20-minute electric flights. The network would also link Miami International Airport, Fort Lauderdale–Hollywood International Airport, and Palm Beach International Airport, along with other regional hubs. Partnerships with Related Ross and the Magic City Innovation District aim to develop vertiport infrastructure, while Hard Rock Stadium and Apogee Golf Club could integrate their existing helipads into the system.

“Think Miami Beach all the way up to West Palm Beach. Connecting Miami, Fort Lauderdale, Boca, West Palm Beach altogether. And really try and help people get around much easier,” said Adam Goldstein, CEO of Archer Aviation, as cited by CBS News.

Florida officials are signaling support. During a mobility panel in Coral Gables, Florida, Department of Transportation District Secretary Daniel Iglesias highlighted state investment in infrastructure, including the nation’s first aerial testing facility at SunTrax in Orlando. At the federal level, an executive order directed the Federal Aviation Administration to collaborate with companies on pilot programs for flying car trials, according to the Miami Herald.

“The state of Florida is actually positioning itself to be a leader in the nation when it comes to developing this type of technology,” said Iglesias, as cited by the Miami Herald.

Still, challenges remain since eVTOLs must undergo rigorous federal certification, and questions persist about energy efficiency, environmental impact, and market scalability. While they represent a promising innovation, widespread adoption will depend on overcoming regulatory, infrastructure, and technical hurdles.

Want more? Read the Invest: Miami report.