Key points:
- • Charlotte’s housing market remains steady, with rising prices, competitive demand, and increased activity in new construction.
- • ERA Live Moore is scaling statewide from its Charlotte hub, combining local expertise with technology and agent development.
- • Relationship-driven service and community engagement are central to building trust and long-term growth.
March 2026 — Invest: spoke with Tania Moore, president and owner of real estate brokerage ERA Live Moore, about Charlotte’s housing market, the brokerage’s growth strategy across North Carolina, and the role of community engagement in building long-term trust. “Our real estate license is a gift, and it allows us to work with people in the greatest emotional and financial investment of their life,” Moore said.
Charlotte closed 2025 with modest sales growth. What trends are you seeing in the housing market, and how is ERA Live Moore responding?
2025 was an interesting year. After a stretch where transactions slowed, Charlotte finished the year with roughly 3% higher home sales than in 2024. The average price point is hovering around $500,000, which reflects how durable demand has been.
One trend we’re watching is new construction. In some pockets, new homes are coming in more affordably than resale, and builders are using incentives to help buyers manage monthly payments. Toward the end of the year, we also saw rates move closer to that magic number of 6%, which helped bring some buyers off the sidelines.
At ERA Live Moore, our focus is on helping buyers and sellers navigate these shifting conditions with clarity and confidence. Our agents understand the market, which allows us to provide them with thoughtful and expert guidance. Buyers have steadily been entering the market following the mid-6% rate shift, making that space more competitive and underscoring the importance of having a trusted advisor to navigate the home-buying or selling journey.
The market remains competitive, but it is also more nuanced than it was during the peak. ERA Live Moore agents are educated in the trends and spend time studying the market and advising clients so they can make informed decisions based on the current actual conditions.
What role does Charlotte play in the brokerage’s growth strategy across North Carolina?
Charlotte plays a central role in our growth strategy. It is our largest market and serves as the operational hub for ERA Live Moore across North Carolina. From here, we support a network of nine offices statewide, stretching from the coast in Jacksonville to the mountains in Asheville, with nearly 500 agents serving communities across the state.
The depth of our presence in Charlotte allows us to build momentum where many of our initiatives, leadership development, and marketing strategies are piloted before being implemented in our other markets. That approach allows us to stay innovative while ensuring that the best ideas and resources benefit both our clients and agents throughout North Carolina.
What makes Charlotte such a magnet for continued growth?
Charlotte attracts people because it offers a balance that is becoming harder to find in many major cities. It has a strong economy and real career opportunities, yet it still feels livable and welcoming. For many people relocating from higher-cost markets, Charlotte provides the chance to enjoy the advantages of a major metro while still finding attainable housing and a high quality of life. In recent years, the city has grown well beyond its banking roots, with continued expansion in healthcare, technology, and arts & culture. These industries continue to bring new employers and talent to the region.
As a business owner, I’ve had the privilege of watching Charlotte evolve into one of the most dynamic cities in the country. People are drawn not only to the opportunity here, but to the lifestyle. You can live in Charlotte and still be just a few hours from the mountains or the coast, which is a unique advantage North Carolina offers. I’m proud to have ERA Live Moore headquartered here and to empower so many people to realize their homeownership dreams while finding their place in the community.
Where are buyers starting their searches today, and what channels are most effective for reaching them?
Most buyers begin their search online. They want quick access to listings and a clear sense of what’s possible within their budget and preferred neighborhoods. Some national platforms can create confusion with limited local context and outdated information. That’s where our strong local knowledge becomes essential. We invest in technology that strengthens that relationship and improves the experience for both buyers and sellers. Our agents use tools like RealScout to create personalized home searches that stay current and allow clients to interact directly with listings while staying connected to their agent’s guidance. We find that when technology is used the right way, it makes the process more transparent and responsive, and ultimately more successful for our clients.
Are you seeing any shifts in what kinds of homes people are buying right now?
New construction is driving a lot of purchases right now. Builders can offer incentives and provide inventory that isn’t always available in the resale market. We also see activity across product types, from first homes and townhomes to luxury properties. We believe great representation starts with understanding the communities we serve, and our agents work across a wide range of neighborhoods and price points to support clients at every stage of homeownership.
How do you balance company branding with helping agents build their own personal brands?
Real estate is a relationship industry. Our agents build their businesses through the trust they develop with clients and their communities, and we encourage them to show up authentically and consistently in those relationships. Their database and sphere of influence are their most valuable assets. Our role is to support them with the tools, marketing resources, and coaching that help them grow their personal brands while delivering an exceptional experience for their clients. When agents succeed in building strong relationships and providing thoughtful guidance, it strengthens both their individual reputation and the reputation of the company as a whole.
How are you supporting agent education as the industry changes?
Real estate is evolving quickly, particularly in how consumers search for homes and evaluate information online. Advances in technology and AI-driven search are changing how buyers and sellers find and interpret housing information, so education is a major priority for us at ERA Live Moore. We invest in both in-house training and ERA’s national education programs to ensure our agents stay ahead of those shifts and can knowledgeably guide clients.
We are a Ninja Selling excellence organization, which reflects our commitment to a relationship-first approach. We provide in-house coaching and bring in respected market experts like the National Association of Realtors’ Economist Jessica Lautz, so our agents stay informed on housing trends and can translate that insight into practical guidance for buyers and sellers.
How do you stay competitive as national firms and institutional players become more visible?
One of the ways we stay competitive is by combining strong local expertise with the reach of a much larger network. ERA Live Moore is an ERA franchise, which connects us to a global platform through Compass International Holdings. That affiliation creates a powerful referral network and international reach that benefits our clients, particularly those relocating into or out of markets like Charlotte.
At the same time, our strength remains deeply local. Our agents represent 25 countries, and 14 languages are spoken within ERA Live Moore. That diversity helps us meet clients where they are and build trust across a wide range of communities.
When agents can clearly explain what is happening in the market and what it means for a client’s specific situation, people remember that. In the end, competence, relationships, and trusted guidance are what continue to set great agents apart.
Community engagement is clearly important to you. How does that connect to your business strategy?
Community engagement is our “Why.” It’s a huge part of ERA Live Moore’s vision and values, and a particular passion of mine. It’s an incredibly meaningful way to build trust while doing work that matters, assisting buyers and sellers in the communities we serve across the state
I’ve recently begun collaborating with Vicky Mitchener of Dickens Mitchener, through the Homeowners Impact Fund, a 501(c)(3) focused on supporting initiatives that address homelessness in our community. One example is Moore Place, Charlotte’s first Housing First model, which provides permanent supportive housing for people experiencing chronic homelessness. It is a shining example of what can happen when the community works together.
This spring, we’re hosting an event featuring Kathy Izard, an award-winning author and speaker who has helped bring transformation to Charlotte in homelessness, housing, and mental health, helping to raise $10 million as part of the fundraising campaign connected to Moore Place. We’ll also raise funds for A Roof Above, which owns Moore Place, and we’ll run a collection drive to create Fresh Start kits for tenants who are transitioning and may not have resources.
These initiatives serve the community, but they also give agents an authentic reason to engage their spheres and stay connected in a values-based way.
What are your top goals for ERA Live Moore in Charlotte over the next few years?
Charlotte continues to grow, and I believe ERA Live Moore has an opportunity to grow alongside it and throughout our major markets. Over the next several years, I would like to expand our agent community from roughly 500 to 1,000 professionals across North Carolina. But growth for us has always been about more than numbers. It’s about attracting agents who share our commitment to excellence and to collaboration and providing clients with impeccable service.
I believe a real estate license is a privilege. Our agents are invited into some of the most meaningful financial and emotional decisions people will ever make, and we take that responsibility seriously. When we focus on education, relationships, and guidance, we earn the opportunity to support clients through many stages of their lives.
Ultimately, my goal is to continue building a company where agents thrive, clients feel well served, and homeownership remains within reach for more people. At ERA Live Moore, We Empower Dreams Through Real Estate℠ and we couldn’t be prouder to serve the Charlotte market and beyond.
Want more? Read the Invest: Charlotte report.












March 2026 — In an interview with Focus:, Raghupathy Sivakumar, vice president of commercialization at