Spotlight On: Ricky Frazier, Senior Vice President, Keystone Region, Comcast

Ricky_Frazier_Spotlight_OnOctober 2025 — In an interview with Invest:, Ricky Frazier, senior vice president of Comcast’s Keystone region, discussed the evolution of Comcast’s converged network, its proactive local investment strategy in Pittsburgh, and its commitment to digital opportunity. “Our investments to expand our network support economic growth and create digital opportunities across Western Pennsylvania,” Frazier said.

Reflecting on the past year, what have been the most significant milestones in service expansion and regional development?

Comcast has accelerated expansion of our network across Western Pennsylvania, delivering smarter, faster, and more reliable connectivity to more homes and businesses. Our investments in next-generation infrastructure for both new and existing parts of our footprint are powering a converged network that brings together broadband, Wi-Fi, and mobile to create a seamless experience at home and on the go.

The ongoing investments we make in Pittsburgh and across our footprint enable us to give customers a network they can rely on. In fact, most Pittsburgh homes and businesses now have access to 2 Gbps download and 300 Mbps upload speeds, and our AI-powered tools proactively enhance reliability and security. This technology continues to expand across the region. 

We see constant evolution in the industry, and we shift our strategies and offerings to reflect what customers value most: flexibility, simplicity, and cost certainty. New pricing plans, Xfinity Internet five-year price guarantee, and a free unlimited line of Xfinity Mobile for a year are direct responses to customer feedback.

Through constant innovation and a customer-first mindset, Comcast is delivering a connectivity experience that’s built for today, ready for tomorrow.

How does Comcast’s continuous local investment in Pittsburgh directly translate into day-to-day service reliability and preparedness for residents and businesses?

Our local investment strategy is fundamentally about proactive, rather than reactive, readiness. The ongoing upgrades to our infrastructure, such as increasing speeds, expanding capacity, and enhancing reliability, mean the network is built to handle not just sudden surges in demand but also the steady, exponential growth in daily data usage from streaming, gaming, and remote work.

This commitment extends to everyday challenges. For instance, we employ AI-powered tools that constantly monitor the network to proactively identify and resolve potential issues before they ever impact a customer’s service. This focus on pre-emptive maintenance is a core part of our reliability promise. Furthermore, our local teams are a critical component of this preparedness that is all backed by industry leading and award-winning technology, creating a reliably connected experience for Pittsburgh every day.

On the enterprise side, are you seeing specific industry sectors, such as healthcare or advanced manufacturing, driving the need for next-generation networks?

Today, every industry is leveraging advanced technology to enhance productivity, streamline operations, and deliver exceptional customer experiences. In Western Pennsylvania, we are proud to support this transformation through our full suite of Comcast Business connectivity solutions, powering the businesses that power our community. This includes major partnerships in academia, innovation districts and healthcare, which is a sector of immense importance across Pennsylvania and Ohio. To enhance our local presence and support, we also recently opened a new Xfinity Store in the South Hills Village Mall of Upper St. Clair, providing a direct resource for business customers.

A key focus of our strategy is ensuring that the region’s growth is matched with next-generation connectivity from the ground up. We are actively working with developers to integrate Wi-Fi-ready infrastructure into new construction. This includes commercial spaces, new apartment buildings, and off-campus housing. By embedding our network during the building phase, we ensure that businesses, residents, and students experience seamless, high-performance connectivity from the very first day they move in. This proactive approach is essential for supporting the tech-driven revitalization we are seeing in many parts of Pittsburgh, ensuring the infrastructure is in place to match the innovation.

Comcast has been working to bridge the digital divide in Western Pennsylvania for over a decade. What does that commitment look like in practice?

Our commitment to digital opportunity is a sustained effort, built over more than a decade through deep partnerships with nonprofits across Pittsburgh and Western Pennsylvania. In practice, this means deploying a multilayered strategy. It begins with providing access through programs like Internet Essentials, which offers low-cost internet for low-income families. 

We then create access points in the community with Lift Zones, which provide free high-speed Wi-Fi in community spaces. But we know access alone is not enough. That is why we partner with nonprofits to support Digital Navigators — trained individuals who help people learn to use technology, access resources, and build essential digital skills. We also award nonprofits with funding to help them deliver digital skills training, access to devices, and workforce development programs. These partnerships are the backbone of our work because they ensure our programs are effectively reaching the community and addressing its specific needs. This comprehensive approach is a core priority because we believe ensuring digital opportunity for everyone is absolutely key to our collective future.

What are the primary infrastructure challenges and opportunities you see in expanding connectivity across a geographically diverse region like Western Pennsylvania?

The primary opportunity, which we treat as a challenge to be met, is the continuous expansion of our network to reach more homes and businesses than ever before. For instance, we recently brought our network to thousands of homes for the first time in Cranberry, Marshall, and Pine townships, where a new provider option has been welcomed.

In some parts of Pennsylvania, there are many areas that have been unserved for years, and we are committed to changing that. We are working with the Commonwealth and municipalities in rural areas, like parts of Washington County, to connect communities to high-speed Internet for the very first time. These private-public partnerships are not just about connectivity, they support economic development, provide access to telehealth and remote education, and foster long-term community growth.

From your perspective, what makes the Pittsburgh region a strategic location for Comcast and an attractive place for businesses to relocate or expand?

Pittsburgh is a uniquely strategic market because of its powerful sense of community. The residents here are exceptionally loyal and committed to supporting local businesses. Comcast operates as a hyperlocal business in each region we serve. Our team members, including myself, live and work in this region. This local presence is crucial. It allows us to build trust and ensures our investments are directly aligned with community needs. This translates into tangible support through our deep partnerships with organizations like the Pittsburgh Downtown Partnership. Together, we work to foster economic growth and build the digital infrastructure necessary for long-term prosperity. When a business relocates here or a resident connects to our network, they are not just getting a service, they are benefiting from an ecosystem where the provider, our technicians and our sales teams are genuinely invested in the community’s success.

What are your top strategic priorities for Comcast in Western Pennsylvania over the next three to five years?

Our strategy for the next three to five years is built on three interconnected priorities. First and foremost is the customer experience. We are committed to constant innovation to meet the evolving expectations of our customers across both residential and business segments. 

This daily focus on the customer directly informs our second priority: infrastructure. We will continue to build out a fast, secure, and reliable network to ensure we remain a next-generation network leader and fast-growing mobile provider. 

This advanced infrastructure is not an end in itself as it is the essential foundation for our third priority: community investment. We will continue to invest in the community to support digital opportunity and inclusion across Western Pennsylvania. By executing on these three fronts simultaneously — innovating for our customers, building a smart and reliable network, and reinvesting in the community — we foster sustainable growth for both our company and the entire region.

Is there a final thought you would like to share about what drives your team’s work in this community?

I feel honored and privileged to represent a large group of people who live and work here. Many of our team members have deep roots in this region as they have grown up here and are passionately committed to serving our customers. They love building the infrastructure for the future, and they take great pride in their work for both our current and future customers. It is their dedication that truly drives our success and our positive impact on Western Pennsylvania.

Want more? Read the Invest: Pittsburgh report.

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