Safety measures continue to be crucial for Georgia’s tourism industry

While the lasting effects of the pandemic continue to be felt, Georgia’s tourism sector is on its way toward a rebound. Safety measures will still be a key component in the recovery process, Explore Georgia Deputy Commissioner Mark Jaronski told Invest:Insights. Continued marketing efforts and support from state leadership are helping push improvement for the sector and there is cautious optimism that Georgia’s tourism market will continue to return as the landscape improves.