Brad Shepherd, General Manager, Design Center of the Americas (DCOTA)
May 2026 — In an interview with Invest:, Brad Shepherd, general manager of design center of the americas (DCOTA), discussed how connectivity, industry integration, and programming are shaping Dania Beach as a hub for design and business activity. “We’ve evolved into a platform for connection — using programming, events, and partnerships to expand opportunity across the region.”
As one of the world’s largest design centers, why has Dania Beach been the right location for DCOTA?
Dania Beach offers a rare balance of access and opportunity. Its location between Miami and Palm Beach, near Fort Lauderdale-Hollywood International Airport and major corridors, allows us to serve a broad audience with ease. Just as important, there’s room here to grow and evolve. That combination has made it an ideal long-term home for DCOTA.
How does DCOTA contribute to the local and regional economy, and how has its role shifted in recent years?
DCOTA supports a wide network of showrooms, offices, manufacturers, and design professionals, with impact extending into hospitality, retail, and services. As both a showroom destination and a workplace environment, it drives daily business activity and large-scale engagement. In recent years, we’ve evolved into a platform for connection — using programming, events, and partnerships to expand opportunity across the region.
What does DCOTA’s presence signal to other companies evaluating Dania Beach as a home base?
It signals stability, flexibility, and momentum. For decades, DCOTA has demonstrated that Dania Beach can support both a globally relevant showroom destination and a dynamic office environment. It reflects a market that accommodates how modern businesses operate — blending workplace, experience, and long-term investment.
How do you see the design industry intersecting with the city’s marine, retail, and residential growth?
Design underpins each of these sectors. From elevated marine interiors to experiential retail and high-end residential development, there is a shared focus on quality and customization. DCOTA supports this ecosystem by providing the resources and expertise driving that growth.
Where do you see opportunities for deeper collaboration between DCOTA and Dania Beach’s broader business community?
There is strong potential to expand partnerships through programming, events, and public-facing initiatives. By creating more shared experiences, we can further position Dania Beach as a destination for design, creativity, and innovation.
