Nick Haines, CEO, The Bromley Companies

July 2026 — Invest: spoke with Nick Haines, CEO of The Bromley Companies, about Midtown Tampa’s revamp and the company’s long-term investment strategy in the region. “The Tampa Bay region is our number one market for future investment and future growth,” Haines said, pointing to new office, residential, and industrial projects that position Bromley at the center of the city’s growth.

What changes over the past year have most impacted The Bromley Companies in Tampa Bay?

The biggest milestone was completing Midtown East, the largest Class A office building delivered in Tampa in recent history. It is an 18-story, 440,000-square-foot tower that anchors our broader Midtown Tampa development. Tampa Electric and Peoples Gas relocated their corporate headquarters there and occupy roughly 300,000 square feet. The office building is 100 percent leased to an incredible roster of tenants which is significant given the national challenges facing office markets.

In a time when many cities are still working through remote work dynamics and vacancy concerns, delivering a building of that scale that is full says a lot about Tampa’s trajectory. It is also a signal to companies evaluating where to locate their teams. A German technology company, TeamViewer, relocated its U.S. headquarters in the building, which reinforces the depth of demand for high-quality space in this market.

Midtown East also extends what we have been building at Midtown: a live-work-play environment that pairs Class A offices with apartments, hotels, and an active retail and dining mix. When tenants can walk to everyday services and meet colleagues after work without getting in a car, it changes how they think about coming into the office.

We have now delivered roughly 650,000 square feet of office across three buildings at Midtown that are leased 

Beyond office, we have begun planning a 340-unit residential tower at Midtown. It will rise approximately 300 feet and incorporate amenities designed for today’s hybrid and remote workforce, including collaborative spaces and flexible work areas. Construction is targeted for late 2026.

On the retail side, Midtown continues to perform strongly. The retail component totals roughly 190,000 square feet and is about 95% leased. We formed a joint venture with Ram Realty Advisors to keep continuing the process of elevating the experience, from tenant mix to public space improvements and neighborhood programming.

We have also launched an industrial investment strategy across Florida, with a focus on Tampa Bay. We are targeting smaller, last-mile industrial properties that support contractors, service providers, and local businesses. As the region grows, those operational users need functional, well-located space, and we see durable demand there.

Overall, Tampa Bay is our highest-growth market. We operate across multiple states, but this region represents our largest area of future investment.

Where is your biggest talent need right now, and how are you addressing workforce development?

Our Florida headquarters is based in Tampa, and we continue to expand across development, finance, project management, asset management, and property management. We are a lean organization, which means team members often wear multiple hats. Development requires creativity, financial discipline, and strong sales and marketing capabilities, and we look for people who can operate across those areas.

We focus on hiring individuals who can grow with the company. For example, a woman who started as a former administrative assistant became the general manager of Midtown Tampa, and we have seen a marketing hire early in their career grow into a key leader within our asset management function. That internal mobility matters because it builds continuity and shared standards as we scale.

As Tampa grows, competition for high-quality talent remains strong. Being based at Midtown helps because the environment is amenity-rich, connected to the community, and attractive to professionals who want an engaging place to work.

What trends are shaping your decisions in Tampa Bay right now?

The extraordinary migration Tampa experienced during COVID has moderated, but the region remains highly attractive. While affordability pressures have increased, Tampa still compares favorably to many peer markets. At the same time, growth has introduced challenges around traffic, housing supply, and infrastructure.

The future of the region will depend on continued investment in transportation and housing solutions. Those are not unique issues, but they are more pronounced today than they were 5or 10 years ago, and solving them will be essential to sustaining momentum.

From a real estate perspective, we are focused on walkability and mixed use. Historically, Tampa was a drive-to-everything market. Today, there is strong demand for environments where people can live, work, dine, shop, and socialize in one place. Midtown reflects that evolution, similar to other districts emerging in the region.

Our residential planning also reflects lifestyle shifts. Remote and hybrid workers expect more than an apartment unit. They want flexible spaces within the building where they can work, meet, and reset during the day, plus amenities that make it easy to stay local. We are designing our next tower with those expectations in mind.

When you deliver a product that meets those needs, the market responds. Being fully leased across our office portfolio validates that approach.

How are you ensuring Midtown remains relevant to the broader Tampa community, not just tenants?

Programming is central to that strategy. We host roughly 100 events per year, ranging from outdoor yoga to family-oriented activities like Mommy and Me Yoga. These events are designed to be inclusive and accessible, encouraging residents and neighbors to engage with the district. We also host community markets that bring in local vendors and create reasons for people to visit beyond a single errand.

Midtown is also meant to be a gathering place, with watch parties and community moments tied to local sports and seasonal activity. Ease of access matters, including free parking, so visiting Midtown feels simple.

Retail curation is equally important. We blend national brands with strong local operators so Midtown feels both recognizable and rooted. We keep refining the public realm and the tenant mix so the district continues to improve over time.

With nearly 400 residential units already on site and more planned, the district has a built-in community that brings friends and family into the ecosystem. Office tenants benefit from that vibrancy, and retailers benefit from consistent foot traffic. It becomes a cycle where each component supports the others.

Companies increasingly use Midtown as a recruiting tool. Tenants choose this kind of environment because it helps them attract and retain talent, and the amenities and energy of the district become part of their employee experience.

What are your top priorities for the next two to three years in Tampa Bay?

Our immediate focus is advancing the new residential tower at Midtown. It will be a flagship building for the district and a meaningful addition to Tampa’s skyline, with an amenity strategy aligned to how people work and live today.

We are also working on another large-scale mixed-use development in the Tampa Bay area. It is similar in concept to Midtown and represents more than 1 million square feet of development over a multiyear timeline. It is the type of effort that plays out over five to seven years rather than a single cycle.

Additionally, we are expanding our industrial strategy under Bromley Industrial Partners. We see strong opportunity in sub-200,000-square-foot industrial properties that serve local businesses and last-mile logistics needs, and we expect that category to remain resilient as the region grows.

We invest across multiple asset classes in Tampa Bay, including office, retail, residential, and industrial. Few firms operate across all of those categories locally. The combined investment in Midtown East and the planned residential tower alone represents roughly $450 million, and the next mixed-use development could approach $500 million over time.

The Tampa Bay region is our number one market for future investment and future growth, and that conviction is reflected in our capital allocation. We believe in where Tampa stands today, but more importantly, in what it is becoming.