Lexie Bond, South FLorida Office Managing Partner, PwC

Invest: sat down with Lexie Bond, South Florida office managing partner of PwC, to discuss the firm’s expansion in Miami, its growing regional footprint, and the business trends shaping South Florida. “Our objective is always to be one firm,” Bond said.

What is driving PwC’s expansion in South Florida, and how does the region fit into the firm’s broader US strategy?

South Florida brings together two things that matter deeply to PwC: business growth and talent attraction. Miami has expanded across a wide range of sectors, and it is also a place where professionals want to live and work. That combination makes the region a strong market for our continued investment.

We already have an important base in Wynwood, but our clients span Palm Beach, Broward, and Miami-Dade. As a result, we have been strategic about where we add space. Opening an additional office in Boca was driven by a desire to serve clients in northern South Florida better while also giving our teams and clients another place to collaborate. The region has become an increasingly important part of our overall growth strategy.

How is PwC adapting its services across audit, tax, and consulting to meet the needs of a rapidly evolving client base?

One of our strengths is the ability to combine local presence with the backing of a large national firm. Our clients benefit from teams on the ground, but they also have access to a much broader pool of expertise when needed.

That approach is especially important in a fast-changing market, where companies are growing quickly and facing a wide variety of challenges. Rather than relying on a narrow local model, we connect clients with the best available resources. In many cases, those resources are already based in the neighborhood, which allows us to respond quickly and collaborate more effectively.

How is PwC leveraging South Florida’s role as a gateway to Latin America to support cross-border clients and multinational organizations?

South Florida is a strong market for cross-border business. As a tax partner, I see significant demand from multinational companies investing in Latin America as well as Latin American companies making inbound investments into the United States.

We bring together specialists from across the firm. Our tax teams help clients think through strategy, regulations, and other considerations tied to expansion and investment. Our advisory and consulting teams also help shape the broader operating and strategic picture, including how businesses expand into new markets. If an engagement involves assurance, we bring those teams in as well.

Our objective is always to be one firm. Clients are not working with separate silos. They are working with PwC professionals who are focused on their broader business and long-term goals.

What are some of the most common strategic challenges companies in Miami are facing today?

There is no single challenge defining the market right now. Companies are dealing with everything from tariffs and supply chain questions to AI adoption and software implementation.

AI is a major focus as businesses look for ways to embed it into their processes to become more efficient and more responsive to customers. Companies in Miami range from long-established businesses with deep roots in the market to newer entrants or those that have expanded through acquisition, leading many to reassess and evolve their internal systems and processes. Our role is to be ready across that broad spectrum of issues and bring in the right expertise depending on each client’s needs.

How is PwC approaching recruitment and retention in such a competitive South Florida talent market?

We aim to be a place where people genuinely want to build their careers. I have been with the firm for 30 years, and for me, this has absolutely been a destination. I am proud to work here, and I am proud to help our clients solve their challenges every day.

The variety of the work plays a major role in attracting and retaining talent. The issues our clients face are constantly evolving, which creates an environment of intellectual curiosity and continuous learning. In a competitive market like South Florida, that matters. People want to feel challenged, supported, and able to grow.

How is PwC supporting startups and emerging companies differently from larger, more established clients?

We want to work with companies across their full life cycle, and startups require a different approach than more established businesses. We do not apply a one-size-fits-all model.

We have teams that focus specifically on private companies, including those in startup mode. They bring a tailored lens to those conversations, helping companies think through strategy and growth in a way that reflects where they are in their development. Miami has positioned itself as an incubation hub, especially in technology and innovation, and we want to be part of that ecosystem from the beginning.

How is PwC engaging with educational institutions and the broader community to support growth in South Florida?

We engage closely with educational institutions by working with professors and schools to share our perspective on the future of the profession and the skills that will be needed going forward. That helps support talent development and strengthen the local pipeline.

From a broader community perspective, we recognize the importance of giving back. As a firm, we create space for our people to invest time in community events and outreach. We are always looking for opportunities to work with organizations that are making a difference in South Florida.

What does success look like for PwC in Miami and South Florida over the next few years?

Success starts with continuing the growth trajectory we have experienced over the past five years. That growth has been strong, but it is directly tied to the success of the broader community and our clients. If companies are expanding and the region continues to thrive, we will grow alongside them.

Miami is a resilient community that has reinvented itself many times. Looking ahead, success means building on that momentum so that companies coming here, and the professionals supporting them, continue to grow together.

How important are workspace design, well-being, and employee experience in attracting talent and fostering innovation?

These elements are important because they shape how people work together and how they perform. We place a strong emphasis on well-being, with the understanding that people need to be at their best to bring their best to work.

That philosophy influences how we design our spaces. While we do offer a variety of spaces like enclosed offices and meeting rooms, most of our workspaces are built around open workstations and collaborative areas where teams can gather, brainstorm, and share ideas. We understand that we will never be successful as individual employees; we are a team, and we must have that cohesion to have success.