Writer: Melis Turku Topa
November 2025 — Florida’s enduring appeal to high-net-worth individuals shows no sign of slowing, and Tampa Bay is rapidly emerging as one of the state’s most attractive destinations for wealth migration.
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Drawn by favorable tax structures, a thriving business ecosystem, and a lifestyle that balances sophistication with coastal living, affluent newcomers are reshaping the region’s housing market, investment trends, and long-term development outlook.
Money on the move
Florida continues to lead the nation in net income migration, with more than $39 billion in wealth entering the state each year — the equivalent of more than $4 million every hour. While Miami and Palm Beach have long dominated the luxury conversation, Tampa Bay’s growing reputation for quality of life, relative affordability, and business accessibility has made it a rising contender for high-net-worth relocations.
Between 2016 and 2020, the Tampa-St. Petersburg-Clearwater metro welcomed more than 84,000 new residents from other states, many relocating from high-tax areas such as New York, Illinois, and California.
This migration has had a profound impact on the region’s housing landscape. The median home price across the metro now stands at about $408,000, while in Pinellas County the figure approaches $478,000, reflecting the ongoing pressure on supply amid elevated demand.
The ultra-luxury segment — properties valued above $5 million — has grown by roughly 15% year over year, with waterfront sales setting new records.
Waterfront premium
In July 2025, the Waldorf Astoria Residences St. Petersburg penthouse sold for a record $27 million.
“The sale speaks to the extraordinary flight to quality we’re seeing in the area as it evolves into a world-class waterfront destination,” Kevin Maloney, founder and CEO of PMG Real Estate, told Axios following a record-breaking $27 million penthouse sale.
Similarly, Mary Beth Byrd, broker at Smith & Associates Real Estate, observed that “with the influx of out-of-state buyers who are accustomed to price points well above what Tampa has produced, obtaining a significant piece of Tampa Bay’s waterfront like this is nothing less than a rarified opportunity,” as cited by Axios.
All-in-one
Developers across the region are moving quickly to respond to this demographic and lifestyle shift. Mixed-use projects such as Water Street Tampa and Midtown Tampa exemplify a new development philosophy that integrates residential, commercial, and experiential amenities within walkable urban cores. This approach caters to affluent buyers who value convenience, community, and access to cultural experiences alongside luxury.
This transformation will be explored in Invest: Tampa Bay’s upcoming 7th Edition, with the next leadership summit slated for 2026. The edition will highlight the relationship between real estate and construction, and spotlight the leadership, innovation, and investment driving the market’s next chapter.
Want more? Read the Invest: Tampa Bay report.
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November 2025 —


