Writer: Chérie Lynn Canada
3 min read March 2024 — In a culmination of decades of dedication, investment, collaboration, and sweat — quite literally — Orlando has been recognized as America’s No. 1 Best Sports Business City for Event Hosting. The recent announcement by the Sports Business Journal (SBJ) has solidified Orlando’s position as a powerhouse in the sporting event industry as Orlando’s sports footprint becomes a foothold.
The major announcement was made at the AdventHealth Arena in the ESPN Wide World of Sports Complex, where the 2024 Best Sports Business Cities (BSBC) rankings were revealed. Orlando ranked No. 1, followed by Las Vegas, Los Angeles, Atlanta, and Indianapolis which rounded out the Top 5 cities.
“I truly believe sports has the power to bring our residents together,” Orlando Mayor Buddy Dyer said at the event.
“We have become a prominent city in sports…We recently hosted the Olympic Marathon Trials, a great three-hour Orlando showcase on network TV. U.S. Track & Field organizers said they have never had a better host city,” Dyer also told Invest: in a recent interview.
Orlando’s success stems from the vibrant collaboration between world-class venues, dedicated sports commissions, and an enthusiastic community.
READ MORE: Soccer and other major sports bringing together Orlando’s diverse community and economy
The Greater Orlando Sports Commission has played a pivotal role by elevating Orlando’s status in attracting and hosting various events, from NCAA competitions to major league championships and industry conferences.
“Being at the forefront of event hosting is not just an honor for us; it’s a reflection of our dedication to providing athletes, fans, and stakeholders with exceptional experiences and world-class hospitality,” said Jason Siegel, President and CEO of the Greater Orlando Sports Commission, at the event.
With more than 35 sports venues in the Greater Orlando region, including the iconic ESPN Wide World of Sports Complex, the city offers clean and amenitized facilities for athletes, fans, and organizers. The budding industry helps Orlando attract visitors, generate revenue, and boost local businesses by hosting events.
The Sports Business Journal’s recognition underscores the importance of sports tourism in the fabric of Greater Orlando’s economy. And as Greater Orlando continues to evolve, it remains committed to excellence in sports, hospitality, and community engagement.
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