The rise of concierge medicine in South Florida

Writer: Pablo Marquez

November 2025 — Concierge medicine, which provides personalized, premium medical services, is experiencing a surge in demand across South Florida. The region has seen a notable increase in patients seeking exclusive care models that promise greater accessibility, more time with doctors, and tailored health services.

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One key driver is the rise of private, membership-based healthcare models that offer more direct access to physicians. In concierge medicine, patients typically pay an annual fee in exchange for comprehensive and preventive care, expedited services, and 24/7 access to medical professionals. Hospitals across South Florida have expanded their concierge offerings to meet growing demand, positioning these services as a luxury option that delivers high-quality care without the delays often seen in traditional practices.

“We are thrilled to bring concierge medicine to Coral Gables and offer a new level of access and personalized care for our patients. This model reflects our commitment to delivering the kind of healthcare experience people want — one that is convenient, proactive and highly personalized,” said Baptist Health’s Ravindra Ganesh. The South Florida-based healthcare organization opened a concierge medicine location in April 2025, next to its current primary care and pharmacy sites in Coral Gables.

Florida’s economic landscape has also supported the growth of concierge healthcare. The sector has attracted private equity investment, helping scale operations across the state. Some hospital groups have embraced the trend, viewing it as an opportunity to serve a more affluent demographic willing to pay for premium services — a shift that is reshaping Florida’s healthcare industry.

“Hospitals are attracted to physicians that offer concierge services because their patients do not come with bad debts or a need for charity care, and most of them have private insurance, which pays the hospital very well. They are the ideal patient, from the hospitals’ perspective,” said Gerard Anderson, a hospital finance expert at Johns Hopkins University, as cited by WUSF.

Palm Beach County has emerged as a hotspot for concierge medicine, with both patients and physicians increasingly favoring the model for its efficiency and patient-centered approach. The county’s rapidly growing and affluent population has driven up demand for personalized care as well as healthcare professionals. (Read about the partnerships supplying South Florida’s healthcare workforce pipeline here.) Many physicians, often overwhelmed in traditional settings, find that concierge medicine allows for more meaningful patient interactions and a more manageable workload.

“Sollis Health is a unique provider of concierge urgent and emergent care, operating five clinics in Manhattan, one in the Hamptons, and two in Palm Beach County, including a flagship in Palm Beach and a new clinic in Boca Raton,” said James Fishkin, medical director at Sollis Health, in a recent interview with Invest:. “We’re expanding into Coral Gables, with 3,000 members in Palm Beach and 150 already waiting in Miami.” According to Fishkin, the company has seen strong patient and investor interest, raising $35 million in a Series B led by Foresite Capital.

“We’ve grown steadily over eight years, now serving nearly 20,000 patients, with a focus on personalized, high-quality care,” Fishkin added.

As more Floridians turn to concierge care, experts project continued market growth. A study by Towards Healthcare forecasts substantial expansion in the global concierge medicine market, driven by rising demand for customized, attentive care models like those thriving in Florida.

“This concierge model meets the needs of a population seeking efficient, personalized, and high-level medical care,” said Fishkin.

Want more? Read the Invest: reports.