Writer: Eleana Teran
November 2025 — The Triangle has officially joined one of the world’s most exclusive dining networks. Earlier this month, the MICHELIN Guide unveiled its first-ever edition dedicated to the American South, recognizing 14 Raleigh-area restaurants and four across Durham and the broader region. For local chefs, tourism leaders, and economic developers, the news confirms what many have long believed: Raleigh-Durham’s food scene has arrived on the world stage.
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“Forty-seven North Carolina restaurants and bars were recognized in the latest announcement, with 19 in the Triangle alone, including multiple Bib Gourmand honors and specialty awards. That visibility fuels food tourism — or what I like to call ‘eat, play, and stay,’” said Allen Thomas, president and CEO of the North Carolina Restaurant & Lodging Association, to Invest:. “The point is breadth: from a beloved barbecue counter to fine dining, visitors can experience an authentic, high-quality culinary journey that reflects our communities.”
According to Visit Raleigh, this marks the first time MICHELIN inspectors have rated restaurants in North Carolina, a milestone that positions the state alongside global dining capitals. The 2025 MICHELIN Guide American South covers six states, including North Carolina, South Carolina, Tennessee, Alabama, Louisiana, and Mississippi, along with the city of Atlanta. Of the Raleigh selections, three received the Bib Gourmand distinction, which honors restaurants delivering remarkable meals at great value, while eleven were highlighted as Recommended for quality and consistency.
The recognition validates the Triangle’s long-building transformation. Durham has earned acclaim over the past decade for its inventive chefs, award-winning breweries, and James Beard honorees, helping redefine Southern cuisine for a new generation.
Culinary recognition meets economic growth
Beyond the culinary prestige, MICHELIN’s arrival has measurable implications for tourism, hospitality, and investment. Food isn’t just a complement to travel, but a reason why people choose where to go. Culinary tourism has evolved from a niche interest into a serious economic driver. When a city earns MICHELIN recognition, whether stars, Bib Gourmands, or Green Stars, it often triggers a ripple effect across its entire visitor economy.
MICHELIN-starred restaurants become bucket-list destinations, drawing travelers willing to book flights and hotels around a single reservation. These visitors tend to stay longer and spend more, driving demand for boutique hotels, cultural attractions, and premium experiences. Local businesses also benefit, seeing a surge in traffic and sales. “A Michelin reputation puts a destination on the map — not just for dining, but for luxury travel, events, and high-end experiences,” an Imagine report notes.
North Carolina is already seeing that effect firsthand. In Charlotte, the MICHELIN Guide’s debut brought the state its first-ever Star, awarded to Counter-, which also received a Green Star for sustainability. Other establishments were recognized with Bib Gourmand and Exceptional Cocktails honors, and ten additional restaurants were named MICHELIN Recommended. Since the announcement, Charlotte’s dining scene has seen a sharp rise in bookings and media attention. Counter sold out months in advance, largely driven by travelers from outside the region, and other local restaurants have reported double-digit increases in weekday reservations and private-event inquiries.
A record year for North Carolina tourism
The state’s tourism industry is entering one of its strongest periods on record. According to the N.C. Department of Commerce and Visit NC, visitor spending reached $36.7 billion in 2024, a 3.1% increase over the previous year and a new all-time high for the state. Seventy-one percent of the state’s counties saw growth in visitor spending.
Wake County ranked second statewide with $3.5 billion in traveler expenditures, up 7.8% from 2023, while Durham followed closely with $1.2 billion, a 3.1% increase. Mecklenburg County led overall, generating $6.4 billion in visitor spending, up 9.1% year-over-year.
Tourism remains a major economic driver for communities across North Carolina. Visitors generated nearly $4.6 billion in federal, state, and local taxes in 2024, including $1.3 billion in local tax receipts — funds that directly support infrastructure, workforce development, and community services. The industry now supports more than 230,000 direct jobs statewide, with tourism payroll increasing 2.6% to $9.5 billion.
The strength is reflected not just in major metros like Raleigh, Durham, and Charlotte, but across rural counties where hospitality and outdoor recreation continue to anchor local economies. The state’s visitor economy remains resilient, fueled by scenic beauty, culinary innovation, and a growing reputation for authentic experiences that can’t be found anywhere else.
Want more? Read the Invest: Raleigh-Durham report.
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November 2025 —

